Lululemon, the renowned athletic apparel brand, has taken the significant step of temporarily halting online sales of its recently launched 'Get Low' leggings collection across North America. This decisive action comes in direct response to a wave of customer feedback highlighting concerns about the garment's fabric transparency, particularly when wearers engage in movements such as squatting or bending.
Customer Feedback Prompts Immediate Action
The company confirmed that the pause in online sales is intended to allow its team to thoroughly investigate and better understand the initial guest feedback received. A spokesperson for Lululemon emphasised that this period will also be used to provide enhanced product education, ensuring customers have all necessary information about the leggings' design and performance characteristics.
Retail Availability and International Sales Continue
Despite the online suspension in North America, the 'Get Low' collection remains fully available for purchase in Lululemon's physical stores throughout the region. Furthermore, online sales of the leggings continue uninterrupted in other international markets, including Europe, where the product has not faced similar widespread complaints.
This incident marks another chapter in Lululemon's ongoing commitment to product quality and customer satisfaction. The brand has historically maintained rigorous standards for its athletic wear, making this temporary sales halt a notable development within the competitive activewear sector. Industry observers will be watching closely to see how Lululemon addresses these fabric transparency issues and whether any modifications will be made to the 'Get Low' leggings before they potentially return to online shelves in North America.
