As the new year pushes fitness resolutions to the forefront, high street retailer Matalan has launched a budget-friendly activewear collection designed to motivate. The new Souluxe range promises a blend of style, comfort, and performance, with prices starting from just £8.
Affordable Luxury for January Gym-Goers
Designed with 'confidence, comfort and style at the forefront', the Souluxe edit aims to bridge the gap between high-performance gym wear and everyday athleisure. The collection includes sleek leggings, sports bras, wide-leg joggers, and trendy funnel neck sweatshirts, all created to facilitate a seamless transition from the school run or dog walk to a Pilates class.
Leaning into the popular colour drenching trend, the matching sets come in a soft palette of dusky rose, mink sandwash, burgundy, cream, and navy. Available in sizes S–XXL, with leggings in sizes 6–22, the range is notably inclusive. Furthermore, until January 14, Matalan Me Members can secure an extra 20% off by using the code TAKE20 at checkout.
Shoppers Praise 'Excellent Quality' and Value
Early customer reviews highlight the perceived value and quality of the pieces. One fitness enthusiast described the items as "very comfy and looks good," adding they were "better quality than expected and good value for money." Another shopper lauded the leggings for their 'excellent quality and a good fit'.
Specific items are already gaining fans. The Souluxe Rose Wide Leg Jogging Bottoms, priced at £22, were called 'so soft' by customers, with one remarking they "feel really luxurious for the price." The entry-level Souluxe Rose Sports T-shirt costs just £8 and was praised as a "really nice t-shirt for the gym" that is "light and airy."
How Matalan Stacks Up Against Premium Brands
The launch positions Matalan as a compelling alternative to premium activewear labels. For context, Adanola's Impact Seamless Leggings retail at around £50, while Lululemon's popular Align High-Rise Pants, currently on sale, start from £34. Matalan's core offering provides a significantly more accessible price point for those refreshing their workout wardrobe this January.
Not every piece has been a universal hit, however. Some feedback on the Burgundy Zip Funnel Neck Sweatshirt noted the fit was shorter than expected. Yet, this was balanced by other reviews celebrating its "fantastic material" and "elevated sportswear look."
With the Souluxe range, Matalan successfully taps into the ongoing demand for stylish, versatile activewear that doesn't break the bank. As the winter months continue, the collection offers a cost-effective way for shoppers to feel motivated and put-together, whether they're heading to the gym or simply running daily errands.
