Biscuit giant McVitie's has stirred excitement and debate with the launch of a brand new, limited edition flavour of its iconic Digestive. The sweet and spiced Cinnamon Digestive promises a twist on the classic, while also forming part of the brand's 'light' range, boasting 30% less sugar than the original recipe.
A Sweet and Spiced Twist on a British Classic
First introduced over a century ago, the humble Digestive has remained a staple of British tea times. McVitie's has frequently experimented with flavours, but this latest creation, announced in early January 2026, has generated significant buzz on social media. The golden biscuits were first spotted by the Instagram account New Foods UK, prompting a flurry of comments from eager shoppers.
Initial reactions from biscuit fans have been largely positive, with many expressing keen interest in the novel flavour combination. "I like the sound of these," wrote one social media user, while another added, "Sounds good – I love cinnamon." Others remarked on the biscuit's appealing look and different profile.
Not Everyone is Convinced
However, the new launch has not been without its critics. Some purists have voiced strong opposition to any tampering with the beloved original Digestive formula. One devoted fan pleaded online, "Don't mess with the Digestive. Leave it alone," highlighting the challenge of innovating on such a traditional product.
Despite this, the limited edition run is likely to attract curious consumers looking for a lower-sugar treat with a festive, spiced note. The biscuits are available now at major retailers including Morrisons and B&M, priced at approximately £1.25 per pack.
Get Them While You Can
As with all limited edition products, the Cinnamon Digestive's time on supermarket shelves is expected to be short. McVitie's has not indicated how long the flavour will be available, suggesting fans of the sweet and spiced twist should try them soon before they potentially disappear for good.
This launch continues McVitie's trend of innovating within its core ranges, following other recent news such as recipe changes and the revelation behind the naming of its famous HobNobs biscuit.
