Chip enthusiasts across Britain have a new destination for culinary indulgence, as the acclaimed Frites Atelier has opened its doors in London. Founded by three-Michelin-starred chef Sergio Herman, the Dutch brand promises what it calls the 'world's best' luxury fries, marking its UK debut.
From Belgian Streets to Gourmet Trays
The concept was born from Herman's admiration for the classic Belgian frites culture. He told The Times about the inspiration, noting the ubiquitous homemade chips served with stew and mayonnaise. 'It is in their DNA,' he said. Determined to elevate this staple, Herman embarked on a meticulous process, testing countless potato varieties and recipes to perfect his gourmet version.
The result is a menu dedicated almost entirely to chips, albeit in spectacularly adorned forms. The first UK outlet is located at 34 Old Compton Street in Soho, London. Diners can explore a selection of 'Frites Specials', each served in a tray and starting from £8.95, with prices going up to £14.50.
A Menu of Decadent Toppings and Late-Night Hours
The offerings are far from ordinary. The menu features four signature creations:
- The Cheddar Supreme.
- Fries with Parmesan and basil, accompanied by a Flemish beef stew.
- The Sea Nori fries.
As the restaurant's website states, these frites are 'a gourmet culinary experience that defies convention,' paired with luxurious toppings and handmade sauces. For those seeking variety, gourmet croquettes are available for £6.95, alongside burgers.
The Soho establishment caters to late-night cravings, operating until 3am from Wednesday to Saturday, and closing at midnight from Sunday to Tuesday. The experience is complemented by a drinks menu featuring beer, espresso martinis, margaritas, and champagne.
Rave Reviews for a Simple Product Perfected
Early feedback has been overwhelmingly positive. The restaurant currently boasts an impressive 4.8-star rating on Google. One delighted customer praised the 'fab combinations and sauces,' calling the shrimp croquettes 'superb'. Another review highlighted the delicious taste, amazing venue, and friendly, approachable staff.
Chef Sergio Herman summarised the venture's ethos, acknowledging the humble potato's simplicity while emphasising the challenge of making it stand out. With Frites Atelier's successful launch, it seems he has undoubtedly achieved that goal, bringing a taste of luxurious, low-country comfort to the heart of London.
