Marks and Spencer has unveiled a new luxury beauty collection specifically designed to enhance evening relaxation and promote better sleep. The Unwind Edit, priced at just £30, contains a curated selection of nine high-end products from renowned brands, with the retail giant claiming the total value of the items inside is approximately £142.
A Thoughtfully Curated Collection for Evening Wind-Down
The brand describes the edit as thoughtfully curated to support evening wind-downs, bringing together nourishing skincare, comforting body care, and sleep-enhancing rituals. This represents a significant saving of around 79% compared to purchasing the items individually, making it an accessible way for shoppers to trial multiple luxury goods.
What's Inside the Purple Box?
The collection arrives neatly packaged in a distinctive purple box and includes:
- Bloom and Blossom AND BREATHE... Relaxing shower oil (100ml)
- Dr. PAWPAW Overnight Lip Mask (10ml)
- Emma Hardie Vitamin C Hydrogel
- Estée Lauder Advanced Night Repair Supercharged Eye Gel Creme (5ml)
- Premium Sleep Pillow Mist (100ml)
- NEOM Wellbeing Perfect Night Sleep Magnesium Body Butter (30ml)
- Pai Skincare Rosehip Bioregenerate Overnight Face Oil (10ml)
- Hair by Sam McKnight Bigger Love 5-minute Volumising Treatment Mask (50ml)
- Silk Eye Mask
With nine products for £30, each item works out at approximately £3.30, representing exceptional value for such premium brands.
Customer Reception and Standout Products
Although newly released, the edit has already garnered positive feedback from early purchasers. One satisfied customer shared: "Loved it. Especially loved the pillow spray & Neom hand cream. Few products I’m yet to try but was impressed enough to purchase another as a gift. A great little new year treat."
Several products within the collection offer particularly notable value. The Bloom and Blossom shower oil typically retails at £22 for a 100ml bottle when purchased separately. Scented with frankincense, ylang ylang, and lemongrass, users describe it as an indulgent product that creates a serene bathing experience before bed.
Similarly, the Hair by Sam McKnight treatment mask also carries a £22 price tag individually - £8 less than the entire box. This five-minute formula is designed to boost volume and strengthen hair. The Pai Skincare overnight face oil, valued at £19 separately, works to target dullness, dryness, and fine lines while nourishing the complexion.
Understanding the Product Sizes
It's important to note that many items in the Unwind Edit are travel-sized versions. While some consumers might prefer full-sized products, these miniatures provide an excellent opportunity to trial new formulations before committing to larger, more expensive purchases. The edit serves as both a cost-effective introduction to luxury brands and a convenient travel companion.
Alternative Sleep-Focused Beauty Boxes
For those seeking different options, several other retailers offer similar sleep-focused beauty collections. Next's Ultimate Sleep Beauty Box contains products from brands like This Works and Elemis, with a claimed value of £138 for £35. Meanwhile, OK! beauty Box's Limited Edition Sleep Better Box costs £60 for nine products worth over £245, including satin pillowcases and silk masks alongside skincare items.
The growing market for sleep-enhancing beauty products reflects increasing consumer interest in holistic approaches to wellbeing, combining skincare routines with relaxation techniques to improve sleep quality.
