Shoppers at Marks and Spencer are flocking to stores in a festive frenzy, eager to get their hands on a beloved seasonal product that has made its triumphant return. The retailer's Crafted Christmas Sourdough Baguette is back on shelves, sparking delight and urgent social media recommendations from devoted food fans.
The Must-Have Festive Bread
Announced via Instagram on the official M&S account, the special edition baguette is described as a versatile centrepiece for any holiday table. It is packed with a festive mix of ingredients including crispy onions, dried cranberries, pumpkin seeds, and sage. The retailer suggests serving it with hot melting dips, pâté, chutney, cheese, or even a festive soup, emphasising its limited availability.
The post urged customers: "GO GO GO!" and confirmed the bread is also available as a loaf, with shoppers able to check stock online via the M&S Food catalogue. The response from customers was swift and overwhelmingly positive.
Shoppers Declare It 'Insanely Good'
Social media users quickly shared their reviews, with one declaring they had tried it and found it to be "insanely good". Another simply stated: "I need to try this," while a third foodie noted its perfect pairing potential, commenting: "I know some great chutneys that would go perfectly with this."
One user expressed gluten-free disappointment, saying: "I wish I could eat gluten I would devour this. Long life bread rolls just aren't the same." Another offered a simple confirmation of its quality: "I can confirm it’s delicious."
Showstopping Charcuterie Tree Sparks Debate
This artisan bread is not the only M&S Christmas item generating buzz this week. The retailer's Build Your Own Christmas Charcuter-tree, priced at £25, has also been a major talking point. The kit contains chorizo, salchichón, lemon-flavoured Manzanilla olives, pitted Kalamata olives, and Gouda cubes, designed to be assembled into an edible tree centrepiece.
A TikTok user, @bigdaddybsfoods, who bought it last year, shared his excitement for its 2025 return. He recommended building it with a partner, noting it took just over an hour to assemble, but called it a "real show stopper" perfect for parties.
However, the product has also sparked a debate about its value. Several social media users criticised the price for a DIY kit. One argued: "£25 for some picky bits and cardboard. Would cost about £10 for that amount of food in Aldi." Another said bluntly: "I'd want it built already for that price," a sentiment echoed by others.
Some highlighted the festive stress factor, with one person revealing: "I almost had a breakdown building it on Christmas Eve." Another questioned the time required: "As if I don’t have enough to do!! Who even has time for this?"
A pragmatic user suggested a cheaper, simpler alternative: "Just buy a pack of 10 party hats from card factory then go to the super market buy your cheese, olives, cold meat, and sticks. Make 10 mini ones to place round the table for half the price."
As the festive season reaches its peak, these M&S offerings show that while some shoppers prioritise premium, convenient treats, others are more conscious of cost and effort, creating a lively conversation around the modern Christmas table.
