As Easter eggs hit supermarket shelves in January, the annual frenzy for the most unique and talked-about chocolate creations begins anew. Marks and Spencer, a perennial leader in this seasonal trend, has launched its latest collection, promising filled eggs and returning viral favourites. But does the reality match the enormous social media hype? We put their most viral offerings to the taste test.
The Contenders: A Trio of Viral Treats
This year's selection from M&S includes both new innovations and the triumphant return of a social media sensation. Priced at £12 each, the eggs promise luxury and innovation. The review, conducted by Senior Social News Reporter Danielle Kate Wroe on 16th January 2026, focused on three standout varieties: the Caramel & Milk Chocolate Crispy Clouds Egg, The Big Daddy™ Pistachio Loaded Half Egg, and the returning Custard Cream Biscuity Egg.
Caramel & Milk Chocolate Crispy Clouds Egg: A Study in Subtlety
Described by M&S as a blend of smooth Swiss milk chocolate with salted caramel almond nougat and crispy corn flakes, this egg aims for harmonious flavour with a satisfying crunch. The reviewer found it delivered exceedingly well on its promise. The chocolate quality was high, and the crunch was perfectly executed. While the price point was noted as slightly steep for a less 'full-on' experience, the egg was praised for offering a touch of quiet luxury. It earned a solid rating of 9 out of 10.
The Big Daddy™ Pistachio Loaded Half Egg: A Decadent Dilemma
This offering is M&S's more extravagant play, featuring an extra-thick milk chocolate half egg layered with soft caramel, chewy caramel pieces, roasted pistachios, and a creamy white chocolate and pistachio centre. While undeniably decadent and flavourful, it presented a significant and confusing issue. The chocolate shell was so thick and rock solid it became almost impossible to eat elegantly, leading to confusion over its impractical design. Despite the excellent taste of the chocolate and pistachio combination, the structural flaw impacted the experience, resulting in a rating of 7 out of 10.
The Undisputed Champion: Custard Cream Biscuity Egg
The star of the show, and the clear winner, was the returning Custard Cream Biscuity Egg. After selling out repeatedly last year due to viral fame, expectations were high. The egg features a hollow milk chocolate shell studded with biscuit pieces, filled with white chocolate and custard truffle. The reviewer was absolutely blown away, praising the perfect blend of flavour and texture. It was deemed a stroke of genius, supremely decadent, and likely to have universal appeal. This egg received a perfect rating of 10 out of 10, with a warning to act fast before it inevitably sells out again.
In conclusion, while M&S's 2026 Easter egg range offers high-quality and innovative choices, the experience varies. The Custard Cream egg justifies its viral status with perfection, the Caramel Crispy Clouds provides reliable elegance, but the Pistachio Loaded Half Egg's structural flaw serves as a reminder that sometimes, more can be less.
