Biscuit lovers across the UK have a new limited edition treat to look forward to, as McVitie's unveils a sweet and spiced twist on a classic favourite. The iconic biscuit maker has launched a new golden cinnamon flavoured Digestive, marking the latest innovation for a product that first appeared over a century ago.
A Sweet and Spiced Twist on a British Classic
The new offering is part of McVitie's 'light' range, which means it contains a significant 30% less sugar than the traditional Digestive biscuit recipe. The launch, which was highlighted by New Foods UK on social media, has already generated considerable buzz online. The limited edition pack promises a combination of familiar malty notes with a warm, aromatic cinnamon hit.
Social Media Reaction: Excitement and Purist Pushback
The announcement on platforms like Facebook and Instagram was met with a flurry of comments from eager shoppers. "I like the sound of these," wrote one fan, while another added, "Sounds good – I love cinnamon." Others expressed curiosity, with comments such as "Oooh these sound different!" and "They do look good!"
However, not every reaction was positive. Some loyalists to the original recipe voiced their disapproval, with one Digestive devotee pleading, "Don't mess with the Digestive. Leave it alone." This split in opinion highlights the challenge of reinventing such a beloved household staple.
Where to Buy and How Long They'll Last
Shoppers keen to try the new flavour can snag a pack for around £1.25 at major retailers including Morrisons and B&M. McVitie's has confirmed this is a limited edition product, meaning it will only be available for a short time. Fans are advised to stock up quickly if they want to experience the sweet and spiced variety before it potentially disappears from shelves.
The launch continues McVitie's long history of experimenting with the Digestive format, having previously released various flavours and versions to keep the century-old brand fresh and engaging for modern consumers.
