Portsmouth Shopper Stunned by Bizarre Dr Pepper Marketing Stunt at Gunwharf Quays
Residents of Portsmouth often flock to Gunwharf Quays for their shopping needs, given the decline of traditional high streets. This waterfront designer outlet boasts over 90 stores with discounts up to 60% off, featuring top brands like Polo Ralph Lauren, Hugo Boss, Nike, Adidas, Mulberry, and Kate Spade. Beyond retail, it offers more than 30 restaurants and cafes, including Wagamama, Nando's, Brasserie Blanc, Giggling Squid, and Loch Fyne, alongside attractions such as the Spinnaker Tower, a 14-screen Vue Cinema, a 26-lane Hollywood Bowl, a Grosvenor Casino, and the Aspex contemporary art gallery.
Unexpected Discovery During Weekend Shopping Trip
On a recent weekend visit, a local shopper anticipated the usual bargains and food stalls but was met with a surreal scene. As they turned toward Boots, they encountered a person dressed as a Dr Pepper can, promoting the new limited-edition Cream Swirl flavour. The promoter engaged with customers, many of whom laughed and captured photos and videos of the spectacle.
Adding to the oddity, a man on a human hamster wheel accompanied the can-clad figure, with a slogan reading, 'Do you dare to cream?' above it. The entire setup felt like a fever dream, leaving the shopper bewildered by the unconventional marketing tactics.
Gunwharf Quays: A Hub of Activity and Visitor Attraction
Gunwharf Quays is a bustling destination, drawing approximately 7.3 million visitors annually. As of 2025, it remains Portsmouth's most popular attraction, visited by nearly 65% of all city travelers. Its appeal includes powerboat rides, harbour tours, and scenic marina walks, making it a prime location for brands to promote products.
Dr Pepper seized this opportunity to launch their Cream Swirl flavour, which debuted in the UK on February 23, 2026. This new variant blends the classic 23-flavour taste with a silky creamy twist and will be available until February 2027. It has already rolled out to major supermarkets like Tesco, Sainsbury's, and Morrisons.
Reactions and Implications of the Marketing Stunt
Despite the questionable nature of the promotion, it achieved its goal of generating attention. The shopper promptly shared the experience on TikTok, sparking discussions online. While the methods may have been bizarre, they effectively highlighted the new product in a crowded retail environment.
This incident underscores the creative, if not eccentric, lengths brands will go to capture consumer interest in competitive shopping districts. For Portsmouth locals, it served as a reminder that even routine trips to Gunwharf Quays can yield unexpected and memorable encounters.
