Shoppers across the UK are celebrating a remarkable homeware discovery that promises substantial savings without compromising on functionality. A TikTok revelation has highlighted how Primark's dual laundry hamper, priced at just £18, appears almost identical to a premium £115 version available at John Lewis.
The Viral Bargain That's Capturing Attention
Social media user @Shanroseduffie shared a video detailing her experience with the Primark find, explaining she had long coveted the Joseph Joseph laundry basket but was unwilling to pay the steep price tag. "I have had a Joseph Joseph laundry basket on my wishlist for the longest time, but you won't ever catch me paying £100," she stated in her viral post.
The content creator emphasized how she had searched extensively for a suitable alternative that maintained the key features she desired. "Best believe I've been looking high and low to find a very good alternative. The main reason I loved the Joseph Joseph one is because it has the removable handles, meaning you don't have to constantly carry your laundry basket up and down the stairs."
Comparing the Premium and Budget Options
John Lewis currently sells the Joseph Joseph two-compartment laundry basket for £110, while the brand's own website lists it at £115. This premium version features a cloth exterior with easily removable sections designed for convenient laundry sorting and transport.
Primark's alternative, available in cream or grey colour options, incorporates remarkably similar magnetic sections that can be pulled out when full and ready for washing. The budget version also includes a practical lid to conceal waiting laundry, mirroring the functionality of its expensive counterpart.
Assembly and Practical Performance
According to the TikTok creator, assembly took mere minutes after unboxing, earning the product a perfect "ten out of ten" rating for its user-friendly features. The magnetic compartments proved particularly impressive, securely holding the removable baskets in place rather than allowing them to sit loosely in their slots.
While Shan noted the fabric exterior arrived "a little creased" compared to online images of the premium version, she considered this a minor issue easily resolved with crease release spray. Given the nearly £100 saving, this small compromise seemed entirely reasonable to the satisfied customer.
Shopper Reactions and Community Response
The bargain discovery sparked enthusiastic responses across social media platforms, with numerous shoppers expressing their delight at finding an affordable alternative to the expensive original. One commenter exclaimed, "I love this because that Joseph Joseph basket is so expensive!" while another declared, "Omg great find! I need this!"
Long-term users of the Primark version also chimed in, with one stating, "I've had this since they first released it early last year - it's fab!" Another shopper revealed, "I was going to buy the JJ one. Glad I didn't, just got this today." Perhaps most damning for the premium product was the comment: "I wish I'd bought this version. The Joseph Joseph is not worth the money, just falls apart!"
Availability and Purchasing Options
At present, the dual laundry hamper remains available through Primark's click-and-collect service across most stores. Shoppers can utilise the retailer's online stock checker tool to determine whether their local Primark with a homeware department carries the item for in-store selection.
This discovery highlights how budget retailers like Primark are increasingly offering products that rival premium alternatives in both design and functionality, providing cost-conscious consumers with substantial savings on everyday household items.
