Budget fashion giant Primark has sent shoppers into a frenzy with the launch of a new range of 'super soft' clothing items, each priced at just £3.50. The collection, which includes vests, shorts, and 'cute little tees', has drawn immediate comparisons to more expensive high-street brands, with many customers insisting the pieces look identical to those sold by Zara.
Social Media Buzz and Viral Success
The affordable matching sets were first showcased by the Primark Lincoln store in a TikTok video posted on or around 14 January 2026. The clip quickly captured the attention of style-savvy shoppers, amassing a staggering 675,000 views and 82,000 likes within hours. The store's caption declared they were "obsessed" with the new arrivals, urging followers to "get yours before they sell out!!"
Social media users flooded the comments with excitement. One declared they would be "buying in every colour," while another exclaimed, "Ok, cute, I need to go Primark now." Many referenced a popular similar range from summer 2022, with one fan writing, "And now this is gonna be a repeat of summer 2022," and the store itself replying, "We think they are even better than the last ones."
The Zara Comparison and Shopper Reactions
A key talking point among commenters was the striking resemblance to items from the premium retailer Zara. Multiple users pointed out the similarity, with one stating plainly, "Look like the Zara ones," and another asserting, "They look literally identical to the Zara ones." This perception of getting a high-end look for a bargain price has been a significant driver of the hype.
Not all feedback was uniformly celebratory. Some questioned the timing of a shorts release during winter, with one user asking, "Who’s wearing shorts in this freezing cold, can we get some matching flares?" Another inquired about a leggings option, to which the store responded, "No leggings, unfortunately."
Availability and How to Shop the Range
For those eager to purchase the viral sets, Primark has advised customers to check stock at their local store, as the items do not appear to be available for online purchase at this time. The pieces are sold as separates, allowing shoppers to mix and match, and come in multiple colour options.
While the £3.50 sets are the headline act, Primark's 'soft' range extends further. Shoppers can also find items like the £6 Buttery Soft Long Sleeve Cut Out Top, described as being made from a fabric that "feels like butter from the first wear." This continued focus on affordable, tactile fabrics underscores the retailer's strategy to win over consumers seeking comfort and style on a budget.
The viral success of this launch reinforces Primark's powerful position in the UK retail landscape, where its ability to rapidly translate and offer affordable versions of trending styles continues to drive footfall and social media conversation.
