Ryanair's chief executive, Michael O'Leary, has expressed delight at the recent barrage of insults from tech billionaire Elon Musk, revealing that the public exchange has significantly boosted the airline's sales figures. The controversy ignited when O'Leary openly dismissed the practicality of implementing Musk's Starlink satellite internet system for in-flight Wi-Fi on Ryanair aircraft.
Musk's Retort and Takeover Musings
In response to O'Leary's scepticism, Musk took to social media, branding the Ryanair boss an "idiot" and a "chimp." The Tesla and SpaceX founder went further, casually suggesting he might consider purchasing the airline outright. This fiery retort quickly captured headlines, sparking widespread discussion across both the aviation and technology sectors.
Sales Surge Amid Public Spat
O'Leary reported that what he termed a "PR spat" has translated into tangible financial benefits for Ryanair. Over the past five days, the airline has witnessed a notable 2-3 per cent increase in sales, a surge directly attributed to the heightened media attention and public interest generated by the clash with Musk. O'Leary remarked that Musk is welcome to continue insulting him if it drives such positive commercial outcomes.
Rationale Behind the Starlink Rejection
Explaining his initial dismissal of Starlink, O'Leary highlighted significant operational concerns. He pointed out that installing the necessary equipment for Starlink's satellite-based internet would incur substantial fuel drag costs, potentially impacting Ryanair's low-cost business model. Additionally, the CEO expressed doubt that many passengers would be willing to pay extra for the enhanced Wi-Fi service, questioning its economic viability for the budget carrier.
This episode underscores how high-profile corporate disputes can unexpectedly fuel consumer interest and sales, with O'Leary leveraging the situation to Ryanair's advantage while standing firm on his operational decisions.
