The cricket-themed entertainment chain Sixes, which counts England captain Ben Stokes among its high-profile supporters, has fallen into administration following a period of difficult trading conditions.
Immediate Closure and Rescue Efforts
The company has immediately shut its venue in Southampton as a direct result of the financial pressures. However, administrators are working to keep the rest of the business alive. The firm's other 15 locations across England will continue to operate for now while a potential rescue deal is pursued.
FRP Advisory has been appointed to handle the administration process. The firm confirmed it is currently in discussions with several interested parties regarding a potential sale of the business, offering a glimmer of hope for the chain's future.
A Star-Backed Venture Faces Headwinds
Sixes was founded in 2020, tapping into the popular 'competitive socialising' trend that blends leisure activities with food and drink. The venture gained significant attention in 2023 when it secured funding from the 4Cast Investment Group. This investment group notably includes several England international cricketers, adding sporting star power to the brand.
Despite this backing and a core of strongly performing sites, the chain has struggled in some locations. Fierce competition in the leisure sector and reduced consumer spending have been cited as key challenges that ultimately led to the company's financial troubles.
The Future of Social Cricket
The entry into administration highlights the volatile nature of the hospitality and leisure market, even for ventures with celebrity endorsement. The focus now shifts to whether a buyer can be found to salvage the remaining estate and secure the jobs dependent on it.
The situation will be closely watched by investors and consumers alike, serving as a notable case study in the competitive socialising sector. The immediate fate of the Southampton venue underscores the localised impact such business failures can have on high streets and employment.
