Tesco's F&F fashion brand has captured the attention of style enthusiasts with a brown striped cardigan that shoppers are calling a must-have for the spring season. Priced at an affordable £25, the knitted piece has generated significant buzz on social media, particularly after a TikTok video shared by user @Freyaa_watkins showcased its design.
Shoppers Rave Over 'Gorgeous' Design
The F&F Knitted Striped Scarf Cardigan features a cosy scarf detailing, button-up fastening, and ribbed trims, making it ideal for cooler days. According to Tesco's product description, it is designed to upgrade knitwear collections instantly, pairing well with high-waisted jeans and boots for a chic outfit.
In her viral post, @Freyaa_watkins wrote, "Found the perfect spring knit," highlighting the scarf detail. The video amassed over 50,000 views and thousands of likes, with comments flooding in from impressed shoppers. One admirer exclaimed, "It's gorgeous, I can't believe it," while another simply stated, "Okay need." Freya responded enthusiastically, noting, "Tesco are actually killing it atm!"
High Demand and Stock Issues
Due to the overwhelming popularity, the cardigan is currently out of stock in all sizes on Tesco's website, though it is typically available from X-Small to X-Large. Shoppers are advised to check local stores for availability, as the brand's in-store offerings may vary.
For those unable to secure the striped cardigan, Tesco offers alternative knitwear options. The £22.50 F&F Knitted Collared Button Front Cardigan in pastel pink provides a timeless look with a classic collared neckline. Additionally, the £25 F&F Asymmetric Turtleneck Scarf Neck Jumper features a modern scarf neckline for added warmth and style.
Social Media Impact and Customer Sentiment
The viral success of the cardigan underscores F&F's growing reputation in the fashion market, often praised for combining affordability with trendy designs. Shoppers have consistently lauded the brand on platforms like TikTok, where style finds gain rapid traction among fashion-forward consumers.
This incident highlights how social media can drive retail trends, with products quickly selling out due to online endorsements. Tesco's ability to leverage such moments reinforces its position in the competitive fast-fashion sector, appealing to budget-conscious buyers seeking quality and style.
