Shoppers across the UK are scrambling to get their hands on what is being hailed as the "best biscuit selection anywhere" after Tesco slashed its price just days before Christmas. The supermarket giant has cut the cost of its popular Extremely Chocolatey Biscuit Selection by more than half, triggering a rapid sell-out online and a rush to in-store shelves.
The Deal That Sparked a Frenzy
The product at the centre of the excitement is the Tesco Extremely Chocolatey Biscuit Selection 400g, which comes in milk, dark, and white chocolate varieties. Normally priced at £5.25, the box is now available for just £2.60 for Clubcard holders. The dramatic price reduction was quickly spotted by members of the popular bargains forum Hot UK Deals, who voted it one of the top offers of the day.
Social proof poured in from delighted customers. One user, Peter, declared: "These are the best chocolate biscuit selection of all the supermarkets. Brilliant price." Another, Traynor, advised: "It pays to hold back on buying festive fare until close to the big day. Great biccies, very good price." The consensus among deal hunters was clear – this was an unmissable Christmas treat.
Online Stock Vanishes, In-Store Hunt Begins
The overwhelming demand quickly led to a familiar problem for online shoppers: vanishing stock. Many found the item listed as out of stock for home delivery, with no substitutes available. User Paddington lamented: "Out of stock for my delivery this morning! Hope others have better luck."
However, all is not lost for biscuit enthusiasts. Reports from other shoppers indicate that physical Tesco stores still have limited stock on their shelves. JP confirmed: "Got some in store but not a lot left on the shelf." This has prompted a last-minute in-store hunt for the coveted chocolatey assortment.
More Than Just One Sweet Deal
The chocolate biscuit selection isn't the only festive treat seeing a price reduction. Tesco has also discounted its Finest Scottish Shortbread Assortment 400G, now priced at £4, down from £4.80. This suggests a broader pre-Christmas pricing strategy on seasonal confectionery from the retailer.
Tesco's product description emphasises its baking heritage, stating its bakers have been making biscuits "the traditional way, for more than 160 years," passing knowledge "from generation to generation." For shoppers like Maydell, who joked about their cholesterol levels rising just thinking about them, the combination of quality, tradition, and a steep discount has proven irresistible.
The deal frenzy highlights the power of Clubcard pricing and last-minute Christmas bargains in driving footfall, both online and in physical stores. With the big day fast approaching, the race is on to find one of the remaining boxes before they're all gone.
