Adam Henson Reveals Marmite Comparison with Jeremy Clarkson in Farming Insight
Adam Henson Compares Himself to Jeremy Clarkson as Marmite Character

Countryfile's Adam Henson Shares Candid Thoughts on Jeremy Clarkson After Playful Dig

Adam Henson, the well-known presenter of BBC's Countryfile, has opened up about his true feelings towards fellow celebrity farmer Jeremy Clarkson. The discussion emerged following a light-hearted dig involving the term "Marmite", highlighting how both figures polarise public opinion in the agricultural community.

Marmite Personalities in the Farming World

During a recent episode of The FarmED Podcast, host Alex Dye questioned Henson about how the general farming public perceives him. Specifically, Dye asked if Henson considers himself a "Marmite sort of character", implying that people either adore him or cannot stand him. This prompted Henson to draw a direct comparison with Clarkson, though not without a playful jab at the former Top Gear star.

Henson responded candidly, stating: "Yeah, completely. Probably not as Marmite as Jeremy Clarkson, but I am quite Marmite, I think." This admission underscores the shared experience of divisiveness that both television personalities face within farming circles and beyond.

Clarkson's Farming Journey and Public Scrutiny

Jeremy Clarkson, a relative newcomer to agriculture, purchased Diddly Squat Farm in the Cotswolds back in 2008. However, he only began actively working the land himself in 2019, documenting his endeavours on the popular Amazon Prime series Clarkson's Farm. As a fellow celebrity farmer operating in the same region, Adam Henson is no stranger to public scrutiny and the pressures that come with media representation.

Henson, who manages the 50-acre Cotswold Farm Park, acknowledged that Countryfile occasionally leaves traditional farmers feeling "frustrated". He elaborated on this point, explaining the show's broader remit and how it impacts perceptions within the agricultural sector.

Countryfile's Role and Farming Representation

In his detailed explanation, Henson emphasised that Countryfile is fundamentally a countryside magazine programme, not exclusively a farming show. He noted: "It used to be the farming programme, and farmers watching it get frustrated that we're not robust enough in some of our communication about farming, the technology, the finances, the struggles, and we're not championing British farming enough."

He went on to clarify that the programme's primary objective is to generate viewing figures for the BBC, rather than to act as a dedicated advocate for farming issues. Henson pointed out that whatever content drives these essential ratings will inevitably receive more airtime, a reality that sometimes leads to divided opinions among the audience.

Exciting Developments at Cotswold Farm Park

In related news, Adam Henson recently expressed his enthusiasm about a new addition to his farm park, describing it as "critically endangered". Writing in BBC Countryfile Magazine in December 2025, Henson shared his hopes for the coming year, focusing particularly on his Suffolk Punch mare, Lexy.

He revealed: "We're very excited because Lexy is pregnant and due to give birth to a foal in May. This is a big deal: the Suffolk Punch, like other British heavy horse breeds, is critically endangered." Henson's main concern is ensuring a trouble-free birth, with hopes for a fit and healthy foal to help preserve this rare breed.

Where to Catch Adam Henson Next

Viewers can next see Adam Henson on Countryfile on BBC One, airing tonight from 6pm to 7pm. The episode promises to deliver more insights into the British countryside, continuing the show's long-standing tradition of exploring diverse rural topics.