Brean Theme Park Announces Surprise Reopening After Liquidation Appointment
In a dramatic turnaround, Brean Theme Park in Somerset has confirmed it will reopen to the public for the 2026 summer season, despite having officially entered liquidation just last week. The sprawling amusement park, known as the 'Home of Sooty and Sweep', had appointed liquidators from Hazlewoods LLP on 28 January 2026, with reports indicating it would cease all trading except for essential closure activities.
Liquidation Announcement and Visitor Struggles
The park, which features more than 40 rides and operates on a free-entry model where customers purchase credits for attractions, has faced significant challenges in recent years. Falling visitor numbers since the pandemic have contributed to its financial difficulties. Additionally, the nearby Pontins Brean Sands closure, which now houses Hinkley Point C workers instead of tourists, is believed to have severely impacted footfall to the attraction.
Management Update and Structural Changes
General manager Peter Mainwaring shared an update on the park's website, stating: 'We are working hard behind the scenes and will reopen for the 2026 Summer Season from Easter.' He revealed that the 'group structure' of the company has changed and 'preparations are underway' for the reopening. The statement continued: 'Although the group structure has changed, our loyal visitors will still enjoy the same park, the same team, and the same great day out.'
For clarity, Mainwaring emphasized that Brean Theme Park is not owned by Unity Holidays but operates as a fully independent business leasing land from them, adding: 'We look forward to continuing to work together.'
Historical Context and Seasonal Operations
The popular park, located in the village of Brean between Weston-super-Mare and Burnham-on-Sea, initially opened as a camping and leisure site in the 1940s. It typically operates seasonally between March and October each year, offering a range of attractions including the thrilling Bulldog Coaster and Orbiter, alongside family classics like the dodgems and 'Waveswinger'.
Industry Context and Recent Closures
This development comes shortly after the permanent closure of a 106-year-old roller coaster, believed to be the oldest of its kind in Britain. Dreamland Margate in Kent announced last month that the iconic Scenic Railway would 'take well-earned retirement from operation as a ride' due to safety concerns linked to its age and condition, highlighting broader challenges in the heritage amusement sector.
Visitors are advised to keep an eye on the park's website and social media for further updates in the coming weeks as preparations for the reopening continue.
