As 2025 draws to a close, savvy holidaymakers are already looking ahead to secure the best deals for their summer 2026 escapes. New research has pinpointed the most budget-friendly package holiday destinations where your pounds will stretch the furthest, with Spanish coastal favourites dominating the rankings.
Spain Reigns Supreme for Value
The comprehensive study, conducted by the consumer champion Which?, analysed a staggering 5,393 package holidays from major operators Jet2holidays and easyJet Holidays. The analysis focused on week-long trips departing around 2 August 2026, including flights and accommodation for two sharing.
The clear winner for affordability is Spain's Costa Blanca. Famous for its white sands and bustling resorts like Benidorm and Alicante, a seven-night package here averages just £864 per person. This was the only destination where the average cost fell below the £900 mark for a peak-season week.
Mediterranean and Beyond: The Top Ten List
Following closely behind, the picturesque region of Tuscany, Italy, claimed second place. A week exploring its rolling hills and historic cities like Florence costs an average of £929 per person. This represents a significant saving of £579 compared to a similar package in Sardinia, thanks to Tuscany's wider range of accommodation options.
In third place is the sun-drenched Agadir coast in Morocco, offering a exotic beach retreat for an average of £946 per person. The top ten is heavily influenced by Spanish destinations, with five making the cut, including three Canary Islands: Tenerife, Fuerteventura, and Gran Canaria.
Your 2026 Holiday Hotspots
Here is the full list of the ten cheapest package holiday destinations for summer 2026, according to Which?, showing the average price per person for a seven-night stay:
- Costa Blanca, Spain - £864
- Tuscany, Italy - £929
- Agadir coast, Morocco - £946
- Dalaman area, Turkey - £1,048
- Tenerife, Canary Islands - £1,073
- Fuerteventura, Canary Islands - £1,119
- Gran Canaria, Canary Islands - £1,121
- Costa Brava, Spain - £1,125
- Costa Dorada, Spain - £1,133
- Zante, Greece - £1,142
The research highlights that for travellers seeking value without compromise, classic Mediterranean and European destinations continue to offer the most competitive package deals. With prices already on the radar for 2026, early planning is likely to be key for Brits looking to lock in a cost-effective summer holiday.
