A sleek, new $3 million city sign in Cincinnati, Ohio, has left residents sharply divided, with critics arguing the public funds could have been better spent on essential services. The colour-changing LED installation, which bears the city's moniker, was unveiled earlier this week as part of a broader $246 million upgrade to the newly renovated convention centre.
A Sign of the Times or a Waste of Money?
The new sign replaces a block-letter illuminated billboard that debuted in 2006. Many motorists had complained the old version was difficult to read. According to a poll conducted by The Cincinnati Enquirer, however, only 50 percent of residents are enjoying the shiny new addition. The sign opened to the public on Tuesday, immediately igniting a debate on social media and beyond.
"The old one will always be my favourite," one social media user wrote, adding, "It'll take time to get used to the new one. It's nice though." Others were more critical of the expenditure. "In place of promised and much-needed cameras," one person suggested, highlighting alternative uses for the budget. Another commented, "I agree with some on here - money could have been better spent on cameras, safety, lighting etc. Why spend money on replacing something that was already fine?!"
The question of public consultation was also raised, with a fourth person questioning, "Did anyone ask the tax-paying citizens?"
Boost for Tourism Versus Public Priorities
Despite the criticism, some residents were more receptive. "Oh okay, lit up, it’s kinda cute," a female resident said, though she admitted missing the unique character of the old, hard-to-read panels. Another supporter wrote, "Looks great! We’ve been waiting for it to be turned on. So much better than the old one."
The City of Cincinnati's significant investment in the convention centre renovation is a strategic move aimed at bolstering tourism and the local economy. The 18-month project has delivered extensive upgrades, including:
- New floor-to-ceiling glass walls and wooden accents on the exterior.
- Substantial interior improvements with new lighting and technology.
- A two-acre park, outdoor convenience areas, a ballroom, and modern meeting rooms.
- A brand new skywalk connecting to the 700-room Marriott Headquarters Hotel.
Visit Cincy stated the improved space is now "making it one of the premier convention centers in the Midwest."
Official Unveiling and Future Hopes
At a press conference, Mayor Aftab Pureval expressed optimism, declaring, "This is the way to start a new year." The city leadership hopes the high-profile renovation will pay dividends by attracting more visitors and business events. The debate over the $3 million sign, however, underscores a perennial tension between civic beautification projects and direct public service spending, a discussion likely to continue as cities across the UK and US navigate post-pandemic recovery and budget constraints.
