Guinness's Covent Garden Brewery Sparks Visitor Discontent
Following the immense success of its Dublin Storehouse Experience, Guinness has expanded its operations with a new brewery in central London. However, the launch has not been met with universal acclaim, as many visitors have expressed dissatisfaction with the offerings at the Open Gate Brewery in Covent Garden.
High Costs and Chilly Conditions Deter Patrons
Influencer James Dimitri shared his experience on TikTok after visiting the brewery, highlighting a pint of Guinness costing £7.20. He criticised the absence of a heated seating area, forcing him to drink in what he described as "freezing cold" conditions. Dimitri, a long-time Guinness enthusiast, lamented the brand's shift towards commercialisation, stating, "I've been drinking Guinness for 20 years, but I hate what it's become." He specifically targeted the merchandise and trendy branding, suggesting it lacks personality.
Despite his grievances, Dimitri acknowledged the quality of the pint, noting good "domage" and proper separation with an adequate head. However, he concluded that the atmosphere did not justify the price, preferring traditional pubs for a more authentic experience.
Mixed Reactions from the Public
Social media responses echoed Dimitri's sentiments, with one user labelling the brewery a "tourist trap" and suggesting improvements like heated seating and lower prices to enhance the visitor experience. Another commented on the disappointing tap selection, while a third admitted to avoiding the venue after seeing the pint offerings.
Conversely, some defended the pricing as reasonable for a central London tourist attraction, with one user noting, "£7.20 is reasonable for a Guinness tourist trap," and another questioning expectations given the Covent Garden location.
Royal Endorsement Amidst Criticism
The brewery's opening in December was marked by a visit from King Charles, adding a touch of royal prestige. Yet, this has not shielded it from public scrutiny, as the focus remains on customer experience and value for money.
Guinness has been approached for comment regarding the feedback, but no official response has been issued at this time. The situation highlights the challenges of replicating successful tourist models in new markets while meeting local expectations.
