In a significant shift within the British holiday market, a leading travel agent specialising in celebratory group trips has tipped Ibiza to challenge Benidorm's long-standing reign as the undisputed stag and hen do capital for UK tourists. Frank, popularly known as "The Stag Man," who operates a successful travel agency from Tottenham in north London, has historically championed the Spanish mainland resort but now believes the Balearic Island is poised to take the crown.
The Changing Tide of Party Destinations
For years, Benidorm on Spain's Costa Blanca has been the default favourite for British stag and hen parties, with over 832,000 UK holidaymakers visiting the area in 2023 alone. The destination's tourism boom originated in the 1950s following the decline of its fishing industry. However, Frank notes that the landscape is evolving. "Times change, as does the world," he stated, highlighting that Ibiza, which he feels had become "lost over the years," is now back on the map as a prime contender.
Why Ibiza is Gaining Ground
Frank praises Ibiza for its legendary nightlife and competitive value for money, factors that resonate strongly with budget-conscious party groups. The island welcomed more than three million international tourists in 2022, drawn partly by its globally renowned club scene. Despite efforts by local tourism authorities to promote more family-friendly holidays, its core appeal for nightlife remains a powerful draw.
"Now, I can make it the number one holiday destination for stag and hen parties once again," Frank declared confidently. "And even give Benidorm a run for its money." He emphasised that affordable prices are still available in Ibiza, comparable to those in Benidorm, but suggested some resorts have lost focus. "The resorts have stopped looking at what people want, focusing only on making money. Money makes the world go round—and people will pay for quality," he added.
Security Concerns in Benidorm
A key driver behind this predicted shift is growing concern over crime in Benidorm. Tourists have reportedly cited incidents such as robberies and muggings as deterrents to repeat visits, prompting them to seek alternative destinations. Frank addressed this issue directly, stating, "There's an increase in robberies and muggings. If it wasn't suffering from this massive crime issue, then it'd be doing so much better." This perception of insecurity is pushing some organisers and revellers towards Ibiza, which is perceived as offering a similar vibrant experience with potentially fewer safety worries.
Strategic Moves in the Tourism Industry
Frank, who is 55 years old, plans to capitalise on Ibiza's resurgence while maintaining his existing business interests in Benidorm, which include multiple bars, travel agencies, and restaurants catering predominantly to British tourists. He described his strategy with a bold proclamation: "It's my job to stop Benidorm, as well as Ibiza, from becoming ghost towns. I'll give the islands another year and then I'll make my move. Watch this space—the King is coming."
This dual approach underscores the competitive yet interconnected nature of Spain's tourism hotspots. Benidorm, located in the province of Alicante, and Ibiza, the third largest Balearic Island by area but second by population, both rely heavily on British visitors. The potential shift indicates a dynamic response to changing consumer preferences and market conditions.
Looking Ahead for Party Tourism
The prediction comes after a relative slump in Ibiza's popularity prior to the Covid-19 pandemic, from which it has robustly recovered. Frank's insights suggest that stag and hen party trends are not static but evolve with perceptions of safety, value, and entertainment quality. As British holidaymakers continue to seek memorable celebrations abroad, the rivalry between these two Spanish destinations is set to intensify, potentially reshaping the geography of UK group travel in the coming years.
