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App for Boycotting US Products Tops Danish Charts After Trump's Greenland Threats
NonUSA app 'helps you identify and avoid American products in everyday life'
Anthony Cuthbertson Thursday 22 January 2026 13:37 GMT
The anti-American boycott app NonUSA hit the top of the app charts in Denmark on 21 January, 2026, according to market data. This remarkable surge in popularity follows recent threats from US President Donald Trump regarding American intentions to take control of Greenland.
How the NonUSA App Functions
The innovative NonUSA application enables users to scan a product's barcode using their smartphone camera. Upon scanning, the software immediately retrieves and displays comprehensive information about the item's manufacturing origin and corporate ownership.
The official App Store description clearly states its purpose: "helps you identify and avoid American products in everyday life" by providing detailed provenance data. It further explains: "With our intuitive scanning feature, you can easily check whether a product is American-owned and find Danish alternatives."
Platform Availability and Market Response
Currently, the NonUSA application is exclusively available through Apple's App Store, which itself operates on American-developed software and hardware infrastructure. The development team has confirmed that an Android version is anticipated to launch on the Google Play Store by the coming Friday, significantly expanding its potential user base.
This application isn't operating in isolation within the Danish digital marketplace. Data analytics from Appfigures reveals that another boycott-focused tool, Made O'Meter, has simultaneously entered the top ten most downloaded applications. Both applications have demonstrated considerable popularity extending beyond Denmark to other Nordic nations, including Norway, Sweden, and Iceland.
Political Context Behind the Digital Movement
This digital consumer movement forms part of a broader political and economic backlash against the Trump administration. The controversy centres on repeated American assertions regarding the strategic necessity of acquiring Greenland from Denmark for national security purposes.
Although the semi-autonomous Danish territory already hosts the substantial Thule Air Base, a key United States military installation, President Trump has argued that complete control is essential to counter perceived threats from global powers like China and Russia.
The diplomatic situation intensified last week when the American president threatened to impose new ten per cent trade tariffs on nations refusing to support his territorial plans. This list reportedly includes several European allies: the United Kingdom, France, Germany, the Netherlands, and Finland.
Recent Diplomatic Developments
On Wednesday, President Trump announced that a "framework of a future deal with respect to Greenland" had been established following discussions at the World Economic Forum in Davos, Switzerland. No specific details regarding this proposed arrangement were disclosed to the public or international observers.
Responding to these developments, Danish Prime Minister Mette Frederiksen delivered a firm statement on Thursday, emphasising that any negotiations must unequivocally respect Denmark's territorial sovereignty. "We can negotiate all political aspects – security, investment, the economy – but we cannot negotiate our sovereignty," the Prime Minister declared, establishing clear boundaries for any future diplomatic engagement.
The rapid ascent of the NonUSA application demonstrates how geopolitical tensions can directly influence consumer behaviour and digital innovation, creating new tools for civic expression in an increasingly interconnected global marketplace.
