Amanda Holden's Optimistic Brand Bid with Coca-Cola Light on Instagram
Television personality Amanda Holden, aged 55, showcased her figure in a vibrant blue bikini while holding a can of Coca-Cola Light, launching what she described as an "optimistic" bid for a potential brand partnership. The Britain's Got Talent judge took to Instagram on Friday to share stunning snaps from a recent sunny getaway, displaying her toned abs in a triangle two-piece with silver chain straps and low-rise briefs.
Subtle Sponsorship Hints in Social Media Posts
However, the images appeared to carry an ulterior motive as Amanda proudly centred the Coca-Cola Light can in her photos, subtly hinting at her aspirations for future sponsorship from the global beverage brand. In her caption, she wrote: 'No I haven't been paid. Yes, I'm open to it. Plot twist: the can is the real thirst trap!' Sharing the same snap on her Instagram Story, she added: 'Unpaid, but optimistic.' This strategic social media move highlights how celebrities often leverage their platforms for brand collaborations, blending personal content with commercial opportunities in today's digital landscape.
Why Amanda Holden Declined Strictly Come Dancing Role
In related news, Amanda recently revealed why she ultimately turned down the opportunity to front Strictly Come Dancing alongside her close friend Alan Carr. Despite being reportedly the BBC's first choice following the success of their travel series Amanda & Alan's Greek Job, she explained that the primetime role wasn't suitable for her schedule. 'You see, I am already part of a big show, and I'll happily carry on watching Strictly from the comfort of my lounge, but it takes up too many weekends, I've got to remember that I have children and a husband,' she told the Daily Mail.
Vision for Strictly's Future Presenters
Amanda expressed strong opinions about who should replace current presenters Tess Daly and Claudia Winkleman, advocating for the role to remain in female hands. She criticised the rumoured shortlist—including names like Bradley Walsh, Holly Willoughby, and Alison Hammond—as 'boring' and called for more creative casting. 'I just hope that they still have two females doing it, that's my big thing. They need somebody super funny, and somebody that you wouldn't expect,' she emphasised.
She believes the coveted position should go to emerging talents or established figures who have 'put the work in', suggesting comedians like Katherine Ryan or Daisy May Cooper, or presenters such as Alex Jones or Zoe Ball. Amanda added: 'It's a really wonderful moment to put two strong women in a role on a Saturday night.' Her comments reflect a broader push for diversity and recognition of hard-working women in the entertainment industry.
Commitment to Britain's Got Talent and Upcoming Plans
Amanda returns to the Britain's Got Talent panel for her 18th year, having been part of the original lineup since 2007. This commitment means she won't be joining Claudia Winkleman on the next series of Celebrity Traitors due to filming clashes, despite rumours. She stated: 'I'm very flattered but I won't be on the roundtable unless they change the schedule. I also don't fancy staying at a hotel in Inverness Airport!'
As she celebrates her 55th birthday, Amanda promises that viewers can expect even more glamorous and revealing outfits during the upcoming Britain's Got Talent live shows. 'Obviously, I know what I wore for the auditions because they're all done and dusted, but I'm yet to decide what I'm wearing for the live shows,' she said. 'But of course, there will be side boob, and leg, and anything else that I can get out, bring it on! My stylist is laughing his head off now.' This bold approach continues to spark headlines and engage audiences, cementing her status as a fearless and influential media figure.
