Margot Robbie Channels Kylie Minogue in Chanel's Y2K-Inspired Handbag Ad
Margot Robbie Channels Kylie Minogue in Chanel Ad

Margot Robbie has embraced the nostalgic Y2K aesthetic of fellow Australian icon Kylie Minogue in a stylish new commercial for Chanel handbags, which premiered on Monday. The thirty-five-year-old Hollywood actress recreated the legendary singer's memorable 2002 music video for Come Into My World in a clip directed by the original filmmaker Michel Gondry.

Recreating a Pop Culture Classic

The advertisement cleverly mimics the innovative visual effects of the noughties video, where multiple versions of Kylie Minogue were seen simultaneously navigating a Parisian street. In this modern tribute, a parade of Margot Robbie duplicates traverses a soundstage designed to resemble Paris, each carrying a Chanel 25 handbag in varying colours and sizes. The laundromat from the original has been replaced with a charming librairie, adding a sophisticated twist to the familiar scene.

A Subtle Cameo and Shared History

Kylie Minogue herself makes a brief cameo appearance in the advertisement, standing in a window dressed in pink, echoing her original look from the music video. Margot Robbie waves at her in a moment of cross-generational Australian star power. Reflecting on the original video, Robbie told Vogue, "I remember watching it as a kid and thinking it was so cool and clever - the in-camera trickery he's so famous for." She humorously added that this was her way of portraying Kylie on screen without singing and "ruining it for everyone."

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Addressing Biopic Speculation

The advertisement serves as a nod to previous discussions about Margot Robbie potentially portraying Kylie Minogue in a biographical film. In September 2025, Robbie addressed rumours that she might step into the pop superstar's shoes for a big-screen adaptation of her life. Kylie Minogue had previously endorsed Robbie as the perfect choice for such a role, especially after signing a multimillion-dollar documentary deal with Netflix, which fuelled speculation about a full-length movie.

During an appearance on BBC Radio 2, Margot Robbie expressed surprise when informed of Kylie's public endorsement, exclaiming, "She did not?! Why has nobody ever told me this before?! That is wild information." While clearly honoured, Robbie quickly ruled herself out, stating, "I am beyond honoured. Of course, I could not. I can't sing like Kylie." She emphasised her dislike for actors taking on musical roles without the necessary vocal abilities, despite her Oscar-nominated acting credentials.

A Casual Australian Connection

Margot Robbie also shared an amusing anecdote about her first meeting with Kylie Minogue, which was far from a formal Hollywood encounter. According to Robbie, the pair bonded over cocktails at LA's famed Chateau Marmont after Kylie's team reached out. "I thought it was going to be about work or a charity thing," Robbie recalled. "But she just said, 'You're an Aussie, I'm an Aussie, we should hang out.' And then we just got drunk together." This laid-back interaction highlights the genuine camaraderie between the two Australian stars, transcending their global fame.

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