Maura Higgins, the former Love Island contestant, has reportedly secured a substantial six-figure collaboration with global lingerie giant Victoria's Secret. This deal represents a significant breakthrough for the 35-year-old Irish star as she continues to make waves in the American entertainment industry.
Breaking into the American Market
Higgins has been actively pursuing opportunities across the Atlantic in recent months, with this Victoria's Secret partnership being her latest achievement. A source close to the situation revealed to The Sun that Maura's relentless work ethic has been instrumental in her success. "Maura's work ethic is second to none," the insider stated. "She's been grafting around the clock and it's certainly paying off. Her Victoria's Secret deal is six figures but bosses know the return will be worth it."
From Reality TV to Mainstream Success
Alongside her fellow series five contestant Molly-Mae Hague, Maura Higgins has emerged as one of the most commercially successful Love Island alumni in the show's history. Following her appearance on the popular dating program, she has diversified her career with appearances on Dancing On Ice in 2020, Cooking With The Stars in 2022, and I'm A Celebrity... Get Me Out of Here! in 2024.
Her strategic move to sign with the prestigious Creative Arts Agency in Los Angeles last year has provided crucial management support for her American ambitions. This professional representation has helped facilitate her hosting role on Love Island USA: Aftersun and her memorable appearance on Celebrity Traitors US, where her unapologetic personality resonated strongly with American audiences.
Romance Rumors and Fan Speculation
Most recently, Higgins has sparked dating rumors with her Traitors US co-star Rob Rauch, a 27-year-old fellow reality television personality. Fans have enthusiastically noted apparent chemistry between the two, particularly after Maura's appearance on Andy Cohen's Watch What Happens Live. During the interview, Cohen directly addressed the speculation, asking, "The internet wants you and Rob to get together, and?"
Higgins responded coyly, acknowledging the social media buzz while maintaining mystery about their relationship status. "I saw, there's a lot of videos on TikTok at the moment," she remarked. When pressed further about her thoughts on the potential romance, she cleverly deflected, "I mean, you'll have to watch the show to see if that happened."
The pair originally connected through Love Island US, where Rauch appeared as a contestant in both 2023 and 2024. Their chemistry became particularly evident when Higgins participated in a Page Six Instagram segment, where she was asked which Traitors US co-star she would bring to Love Island's famous hideaway area. Without hesitation, she selected Rob, noting their shared reality television background with the comment, "We're both from Love Island!"
Daily Mail has reached out to representatives of Maura Higgins for official comment regarding the Victoria's Secret collaboration. As her profile continues to rise on both sides of the Atlantic, this lucrative brand partnership solidifies Higgins' transition from reality television personality to established entertainment figure with significant commercial appeal.
