The television and community landscape has lost a cherished figure with the passing of Peter Napolitano, widely known as Produce Pete, at the age of 80. For more than three decades, he was a familiar and beloved face on Saturday mornings, bringing his unique expertise and warm personality to viewers across the region.
A Television Fixture and Produce Authority
Napolitano became a staple on the Saturday editions of 'Weekend Today in New York' for an impressive span of over 33 years. His segments were not merely informational; they were a weekly ritual where he provided expert insights on seasonal fruits and vegetables. He consistently championed the message of healthy living, famously signing off with his trademark phrase, 'If you eat right, you're going to live right.' This genuine approach made him a source of joy and reliable advice for countless Saturday morning viewers.
Roots in Family Business and Community
Born in Bergenfield, New Jersey, in 1945, Peter Napolitano's life was deeply intertwined with the world of produce. He dedicated more than 50 years to running his family's business, Napolitano's Produce store. Starting by working alongside his father, he eventually expanded the enterprise, transforming it into a cornerstone of his local community. His journey to television was a humble one, which he often reflected upon. In a 2025 NBC segment, he shared, 'I come from immigrant people. My father came here from Italy. No education, no nothing. And then, I got lucky 35 years ago when someone was in my store and put me on a local show.'
Expanding His Reach Beyond the Screen
His influence extended far beyond his television appearances. Produce Pete was also a published author of multiple books and hosted popular cooking classes at prestigious venues including King's Culinary Arts, D'A gostino, Bloomingdale's, and Macy's. Passionate about fostering healthy habits in the younger generation, he frequently visited schools to speak about nutrition and the importance of eating well.
A Beloved Member of the NBC Family
Amy Morris, the Senior Vice President of News for NBC 4 New York and Telemundo 47, paid tribute in an obituary, stating, 'For more than 30 years, WNBC viewers tuned in on Saturday mornings to watch Produce Pete offer his fruit and vegetable recommendations as well as cooking tips. He was a beloved member of our station family, and our viewers felt the same way—visiting him at our Health Expo, our Feeding our Families Food Drives, or the many farmers markets across New Jersey where he always felt right at home.'
Family at the Heart of His Life
While produce was his profession, his family was his greatest joy. He shared a deep and enduring love with his wife, Bette, whom he met when he was just 16 years old. According to reports, aside from fruits and vegetables, nothing was more important to him than his love for her. He is survived by Bette, his two children, and his seven grandchildren, all of whom made occasional appearances with him on air, showcasing the close-knit family unit he cherished.
An Outpouring of Grief and Fond Remembrance
News of his passing has prompted a wave of heartfelt tributes on social media, reflecting the profound impact he had on those who knew him personally and through the screen. One user wrote, 'What an honor to celebrate the life of Peter Produce Pete Napolitano Jr., a beautiful friend who brightened my life for years with kindness, generosity, and wisdom. His love will forever be cherished and will be deeply missed by all.'
A long-time friend added, 'Farewell to a great friend for over 30 years. You will be missed by so many who were privileged to have known you. May your memory be a blessing to all of us.' Another expressed, 'I am so sorry to hear that you are no longer on this Earth with us. I am so sad. My heart goes out to the beautiful family that you loved so very much. I loved your stories and you. We will ALL miss you so much, Produce Pete.'
The legacy of Produce Pete—Peter Napolitano—is one of unwavering dedication to healthy living, community service, and family values. His humble beginnings, his rise to local television fame, and his genuine connection with people have left an indelible mark that will be remembered fondly by viewers, friends, and his loving family for years to come.
