Fitness influencer Tammy Hembrow has faced significant criticism from disappointed fans after appearing in a new advertisement for RS Rewards, an online subscription-based company known for frequent giveaways. The 31-year-old social media star beams in a commercial for the 'Lifestyle and Rewards company', which has drawn comparisons to gambling, as she expresses her excitement about the partnership.
Controversial Promotion Sparks Fan Backlash
In the promotional footage, Tammy Hembrow reveals her enthusiasm for collaborating with RS Rewards, stating, 'I never thought I would get the chance to be a part of something like this. I did not expect it to be this big.' She has partnered with the company to promote their latest giveaway, where subscribers have the opportunity to win either a luxurious five-bedroom, three-bathroom Gold Coast waterfront home or a substantial $2 million tax-free cash prize.
Subscribers must pay between $20 and $500 for a chance to win the stunning waterfront property or the financial reward. During the advertisement, Tammy tours the stylish home, telling followers, 'Living on the Gold Coast is honestly the dream life. Every room in this house is incredible.' She adds, 'This might just be my dream workout location; pool, sun, paradise,' and concludes, 'I've had such a nice time in this Gold Coast home... that's why I can't wait to give one of you the chance to win it!'
Social Media Reactions and Comparisons to Gambling
Shocked followers quickly took to social media platforms to criticise Tammy for endorsing the lottery-based platform. One user commented, 'Oh how she has fallen. She's reduced herself to advertising house lotteries,' while another added, 'It's just so cheap, nasty, and completely pointless. You can't work out what the hell is being advertised.' A third fan chimed in, 'So true! A lottery... OMG 2012 Tammy would die.'
The backlash highlights growing concerns about the ethical implications of influencers promoting subscription-based giveaway services, which some argue resemble gambling due to their pay-to-enter structure and uncertain outcomes. Other celebrities who have partnered with RS Rewards include AFL legend Brendan Fevola and Love Island Australia stars Yana Marks and Kye Lambert, though Tammy's promotion has drawn particular scrutiny.
Personal Life Developments Amid Professional Controversy
This controversy emerges shortly after Tammy Hembrow's new model boyfriend, Grayson Te Moana, addressed claims about his 'speedy rebound' with the fitness influencer. The 22-year-old Sydney-based model and aspiring actor debuted his romance with Tammy at the Wuthering Heights premiere in Australia last week, following reports that he was recently in a serious relationship with a woman named Jemma Hammett.
Jemma Hammett's sister, Amelia, told The Daily Telegraph that Grayson's very public new romance with Tammy had caused significant embarrassment, stating, 'I only care about my baby sister in this whole ordeal (as most people would). Personally I think that for this to be so publicised is embarrassing. How did he not see this unravelling the way it has? It's exactly what he has so badly wanted but in the absolute wrong way.' She added that she was speaking out to protect other young women.
When contacted by Daily Mail, Grayson Te Moana denied ever being in a committed relationship with Jemma Hammett, contradicting the claims made by her family. This personal drama adds another layer to the ongoing public scrutiny surrounding Tammy Hembrow's professional and personal choices.
