Model Amelia Gray Hamlin took to Instagram on Thursday to unveil fresh imagery from her latest partnership with the fashion label Frame. The 24-year-old celebrity, who is romantically involved with Guess? Inc. heir Nicolai Marciano, showcased the low-rise jeans she co-designed in a series of alluring photographs.
Instagram Announcement and Enthusiastic Response
In her caption, Hamlin excitedly announced, 'FRAME X AG DROP 2!!!!!!' She expressed profound gratitude, writing, 'Omg!!!! You guys!!!!! beyond humbled to have the opportunity to do this again!!! I can’t believe we sold out and have a 4k person waitlist!!!' The model, daughter of actors Lisa Rinna and Harry Hamlin, effusively thanked her followers and the brand, stating, 'I love you guys so so much!!! Thank you so much @frame for bringing my perfect jean to life.'
Stylish Photoshoot in Los Angeles
The photoshoot, set against a scenic Los Angeles backdrop, featured Hamlin posing on a sandy trail overlooking the city. She modeled the light wash blue jeans with a cropped black tank top, teasing her backside by seductively lowering the waistband in one shot. Her long, jet-black hair flowed freely as she accessorized with black leather loafers and incorporated a white sports car into the visuals.
Additional behind-the-scenes snaps revealed the fashionista in baggy pink sweatpants paired with a camouflage shirt, highlighting the casual yet chic aesthetic of the collaboration.
Ongoing Partnership with Frame
This marks Hamlin's second collection with Frame, following an initial release in December 2025 that was announced the previous November. Her association with the brand dates back to April 2024, when she starred in their summer campaign. The collaboration was celebrated at a Chateau Marmont event in November, where Hamlin and Marciano publicly debuted their romance after being spotted together earlier at a GQ function.
Personal Life and Relationship Highlights
Hamlin's relationship with Nicolai Marciano, 31, has been a focal point of her recent social media activity. Marciano, son of Guess co-founder Paul Marciano, serves as Chief New Business Development Officer at Guess? Inc., overseeing wholesale accounts, concept stores, and integrating vintage elements from the 1980s.
On December 31, Hamlin shared a carousel post on Instagram, featuring photos with Marciano and declaring 2025 the 'best year ever.' She wrote, 'Thank you 2025… I love you so much… learned so much from you,' kicking off the post with a snapshot of them holding hands. Another intimate image, captioned 'My boyfriend's POV,' showed a closeup angle from his perspective, followed by a topless photo of Hamlin untying a bikini top to sunbathe.
Hamlin concluded her latest Instagram announcement with a rallying cry to fans: 'Go get urs before they sell out again!!! I LOVE YOU GUYS!!!!' underscoring the high demand and successful launch of her Frame collaboration.
