Annie’s delivered a rich display of vintage glamour at Spencer House during London Fashion Week, filling the neoclassical interiors with florals, feathers and high-shine embellishment. Presented against a backdrop of marble statues, gilded archways and sweeping staircases, the collection embraced the brand’s signature opulence.
Founder Annie Doble, who began buying and selling vintage as a teenager before opening a boutique in Ibiza with just £200, has built her label on rare vintage and enduring glamour. Now known simply as Annie’s, the brand has dressed celebrities including Kate Moss, Taylor Swift and Margot Robbie.
For this autumn/winter show, saturated colour and ornate detail took centre stage. Floral hair accessories, oversized crimson blooms pinned into sleek updos, lent a flamenco-inspired energy. Texture played a key role, with tapestry-style florals in burnished orange, teal and gold, while fringe and tassels added movement. Feathers, a recurring trend this season, appeared in voluminous capes framing embellished corsets.
A standout look featured a gold beaded corset gown with a dramatic feathered stole in blush and black tones. Another ensemble paired a cropped black velvet jacket with oversized shearling-style sleeves over embroidered briefs and lace tights. Doble played with exposure and embellishment, using corsetry, crystal beading and metallic thread to elevate intimate silhouettes into eveningwear statements.
The collection leaned into maximalism with vintage-inspired shapes and couture-level beadwork. Gold lattice embroidery, jewel-toned floral prints and richly textured fabrics referenced antique upholstery, yet the cuts remained contemporary. Sustainability underpins the label’s ethos, with limited production runs and a focus on craftsmanship ensuring longevity.
At Spencer House, the baroque influences felt at home as models moved through grand rooms. The overall effect was immersive, transporting the audience into a world of gilded romance, where florals bloomed in winter and feathers framed crystal-studded silhouettes.
