Apple Green Takes Centre Stage as Fashion's Must-Have Colour
In the ever-evolving world of fashion, a new hero hue is making waves: apple green. Once considered a tricky shade that clashed with others and varied skin tones, this vibrant green is now gaining momentum, appearing prominently on catwalks and red carpets alike. Despite the old adage warning against pairing red and green, this fresh colour is defying conventions and capturing attention globally.
Celebrity Endorsements Fuel the Trend
The rise of apple green has been bolstered by high-profile appearances from celebrities. At the Berlin Film Festival, Pamela Anderson made a striking statement in a Carolina Herrera apple green wrap, layered over a dress in complementary pink and green shades. Similarly, Amal Clooney opted for a green Versace gown at a Golden Globes afterparty, while Rose Byrne chose a green Chanel ensemble for the award ceremony itself, where she won best actress in a motion picture. Speculation is rife that this colour could dominate the red carpet at upcoming events like the Baftas, signalling a shift away from traditional black, white, and metallic tones.
Expert Insights on Green's Growing Appeal
Fashion writer Natalie Hammond highlights apple green's potential as the new tomato red, ideal for adding a pop of colour through accessories like scarves or jumpers. She notes, "I saw both of those coming out of New York fashion week." Hammond believes green works on the red carpet because it offers a sophisticated and intentional alternative to usual choices, transforming from a soothing shade to something bold and eye-catching.
Beyond High Fashion: Mainstream Adoption
This trend extends beyond luxury designers and A-list celebrities. Retailers like John Lewis have embraced apple green for their spring collections, with design director Queralt Ferrer stating, "Spring 2026 will introduce fresh pops of colour, with green taking centre stage as the season's hero hue." Additionally, platforms like Depop reported a 47% increase in searches for green items in January, indicating widespread consumer interest. For those new to incorporating colour, Ferrer recommends starting with accessories such as ballet flats or making a bolder statement with layered jumpers or cardigans.
As apple green continues to gain traction, it represents a dynamic shift in fashion preferences, blending tradition with innovation to create a standout trend for the upcoming season.
