The 21-year-old daughter of Hollywood royalty, Apple Martin, has unveiled a series of striking and artistic images for her latest fashion campaign. The shoot, captured by renowned photographer Ryan McGinley, sees the blonde model posing ethereally while submerged in shallow water, wearing a flowing white gown from the London-based label Self-Portrait.
An Artistic Evolution in Water
This marks Apple Martin's second collaboration with the fashion house, following her debut campaign in October. The new portraits, styled by Mel Ottenberg, present a more reflective and mature side of the young star. In one powerful image, she appears to be standing on the water's surface, while another shows her partially submerged, creating a dreamlike and vulnerable aesthetic.
Speaking exclusively about the partnership, Apple shared her deep connection with the brand. "My relationship with Self-Portrait has evolved into something far deeper than I imagined," she said. "What started as a collaboration has turned into a true partnership. Whenever I am with the team, it feels so familiar and like coming home to a creative family."
Mutual Praise and Creative Growth
The admiration is clearly mutual. Han Chong, Founder and Creative Director of Self-Portrait, praised Apple's development. "While our first chapter introduced Apple officially to the creative industry, this new series of portraits show a more reflective evolution of her personality," Chong stated. He added that the imagery displays a "maturity and steadiness" that aligns with her personal journey, calling her a "new effortless style icon in the making."
Apple, the daughter of Oscar-winning actress Gwyneth Paltrow and Coldplay frontman Chris Martin, elaborated on how the designs resonate with her. "Their designs carry this beautiful mix of vulnerability and confidence, and working with them has helped me tap into those same qualities within myself," she revealed.
Addressing Past Controversy
Despite the glowing endorsement from the fashion world, Apple has previously faced media scrutiny. In 2024, reports surfaced alleging "diva" behaviour at a society ball, with some commentators questioning her conduct.
However, a source close to the family strongly defended her character at the time, telling the Daily Mail: "Apple's more playful and fun and she's really a total girls' girl. She would never mean to take the spotlight from anyone... To characterise her as a mean girl is very untrue." The insider emphasised that the evening was a positive one for Apple and her friends.
This latest high-profile campaign, shot in January 2026, solidifies Apple Martin's growing presence in the fashion industry, showcasing her evolution from a celebrated "nepo baby" into a collaborative artistic force in her own right.
