Kim Kardashian has once again captivated her massive social media following with a stunning display of her latest fashion venture. The reality television icon and entrepreneur, aged 45, took to Instagram to promote the new Valentine's collection from her shapewear brand, Skims, sending waves of excitement through her 353 million followers.
Valentine's Collection Reveal
In a series of carefully curated posts, Kardashian showcased the collection's key pieces, posing in frilly black underwear paired with a distinctive Skims crop top. The stylish black tee featured the brand's name written in vibrant pink letters enclosed within a heart design on the front. Opting to go braless beneath the garment, Kim highlighted her famous curves and toned midriff, striking sultry poses against a mirror backdrop.
Her beauty look complemented the ensemble perfectly, with dark tresses styled loose, pink blushed cheeks adding a romantic flush, and glossy lipstick completing the Valentine's theme. The television personality captioned the post simply with "Vday with @skims," letting the visuals speak for themselves.
Brand Evolution and Recent Campaigns
This promotional push follows closely on the heels of another attention-grabbing campaign earlier in the week, where Kim shared three racy photographs wearing brown lace Skims lingerie. The bombshell, who recently discussed her early fame strategies, demonstrated her fit figure in the sexy ensemble, flaunting both her ample chest and impressive abdominal definition.
Founded by Kardashian in June 2019 under the initial name KIMONO, the undergarment brand has experienced remarkable growth and is currently valued at approximately $5 billion. The company regularly enlists famous faces to promote its products, with this week also seeing the introduction of K-Pop sensation Lisa as the star of the NikeSKIMS Spring '26 Collection.
Collaborative Ventures and Product Range
In September, Kim debuted a significant capsule collection with sportswear giant Nike, described on the Skims website as "a complete system of activewear solutions designed to sculpt and engineered to perform." This collaboration boasts an array of styles including finishes with matte or shine effects, "airy" silhouettes, and "weightless" layers that have expanded the brand's reach beyond traditional shapewear.
The Valentine's collection itself features items ranging from $48 (£42) bras to a $168 (£178) onesie, with other pieces in the collaboration including practical accessories such as yoga mats, dri-fit socks, training gloves, and gym bags. Kim officially introduced these designs with a celebrity-studded launch party held in New York City, though the endeavor did attract some criticism from Fast and Furious star Nathalie Kelley, aged 40, who publicly questioned the reality star's use of synthetic materials.
Revelations About Early Fame Strategies
Beyond the fashion promotion, Kim recently made headlines with candid revelations about her early career during an appearance on sister Khloe Kardashian's Khloe In Wonder Land podcast this month. The star confessed that between 2006 and 2009, at the dawn of her E! reality show Keeping Up with the Kardashians, she was so "desperate" for fame that she engaged in elaborate schemes to attract paparazzi attention.
"[Fame] is all I wanted. I lived for it," Kim admitted during the podcast episode. She recounted a particular incident where she and her best friend Jonathan Cheban discovered the New York City hotel where Britney Spears was staying. The pair managed to secure a ride there in a Rolls-Royce Phantom thanks to a connection made during dinner that evening.
"We were like, 'We'll sit in the back.' So, it looks like we got out with a driver at this hotel. [There were] paparazzi everywhere waiting for Britney at her hotel," she explained. After arriving and fielding questions about whether she was visiting Britney, Kim and the 52-year-old influencer ducked into a phone booth in the lobby, remaining there for twenty minutes because they "didn't know anyone at this hotel."
Upon exiting, the paparazzi again questioned her about Britney Spears, to which she offered no substantial response. "We took a cab, I think, because this Rolls-Royce dropped us off, but they weren't going to take pictures of us, like, getting in. So, we totally scammed the system. And it was like on every [magazine] cover. And we thought we were killing it," Kim revealed, providing insight into the calculated measures taken during her rise to global stardom.
This blend of fashion promotion and personal revelation creates a multifaceted narrative around one of entertainment's most influential figures, demonstrating how business acumen and media savvy continue to drive her brand's success in the competitive fashion industry.
