Fashion influencer and former Love Island star Molly Mae Hague has offered a first glimpse of her highly anticipated collaboration with sportswear giant Adidas, and the initial reaction from fans has been decidedly mixed.
The First Look: 'Iced Latte' and 'Matcha' Hues
In a teaser clip for the second season of her Prime Video reality series, 'Behind It All', Molly Mae is seen in a design meeting with Adidas, discussing the colour palette for her upcoming limited-edition trainer line. The influencer, a long-time devotee of Adidas styles like the Gazelle and Samba, appears to settle on shades inspired by 'iced latte' and 'matcha'.
"I feel like you're either an iced latte girl or you're a matcha girl," she says in the clip, describing the design as a "London girl shoe." The base colour is expected to be a timeless cream, with stripes featuring tan, brown, and matcha-green accents. This neutral palette reflects Molly Mae's personal wardrobe aesthetic but has already drawn criticism online for being too safe.
Fan Reaction: 'Beige and Boring' or a Natural Fit?
The revealed colour scheme has sparked a divided response on social media. While some see the partnership as a natural progression for the influencer, others have been quick to label the designs as uninspired.
One social media user quipped, "Beige for spring? Groundbreaking," while another compared the look to being "literally fiat 500 all over." Practical concerns were also raised, with comments about the cream colour being unsuitable for winter weather. Despite the criticism, the collaboration marks a significant step in Molly Mae's fashion career, further cementing her status within the industry.
Molly Mae's Fashion Journey and Launch Details
Since her appearance on the 2019 series of Love Island, Molly Mae has steadily built her fashion credentials. She served as creative director for Pretty Little Thing until 2023 and later launched her own clothing label, Maebe. The Adidas partnership represents her first major foray into footwear design with a global brand.
Announcing the news on Instagram, she wrote: "I can't quite believe I'm saying this... but in 2026 I'll be officially partnering with @adidasuk on a limited footwear collection." She expressed gratitude to the brand and her followers for their support.
An official launch date for the Molly Mae x Adidas collection has not yet been confirmed. Details remain scarce, and fans are advised to watch Molly Mae's Instagram for further updates. The collection is expected to feature the minimalist, retro-inspired silhouettes she is often photographed wearing, such as the Gazelle and Handball Spezial.
