British singer-songwriter Olivia Dean has been unveiled as the latest global brand partner for luxury beauty label Hourglass Cosmetics. The announcement coincides with a glamorous photoshoot aboard the European Belmond train, where the 26-year-old artist showcased the brand's products.
A Partnership Forged in Shared Values
The collaboration sees Dean, who recently secured a Grammy Award and an impressive four BRIT Awards, extending her influence into the beauty industry. She is launching a personally curated product collection with Hourglass, titled The Olivia Dean Edit.
"Partnering with Hourglass feels so instinctive," Dean stated. "I've been a fan for years and already used the products in my own routine. I've always loved the natural glow of their products and how skin-focused it is."
Beauty Philosophy: Looking Like 'Herself on a Good Day'
The 'So Easy' singer emphasised that her approach to makeup is deeply personal. She prefers minimal products to achieve a look that is authentically her own. "Beauty is personal for me. I never want to look different, just more like myself on a good day—and that's exactly what Hourglass gives me," she explained.
Brooke Blashill, Chief Marketing Officer at Hourglass, highlighted the synergy between the brand and the artist. "Our partnership with Olivia is rooted in the shared values of creativity, intention and modern self-expression," Blashill said. "We are excited to collaborate across storytelling, product curation and immersive global experiences that continue to redefine luxury beauty today."
The Olivia Dean Edit: A Curated Capsule
The inaugural product capsule, priced at £124, features formulas Dean relies on both on and off stage. Key items include the Veil Hydrating Skin Tint (£49), Vanish Airbrush Concealer (£37), and the brand's newest launch, the Unreal Liquid Highlighter (£38).
"Vanish Airbrush Concealer has been a go-to forever," Dean revealed. "It gives great coverage without being too heavy. Together with Veil Hydrating Skin Tint, it delivers an incredible glow—it's like my skin but better."
Following a Historic BRIT Awards Night
This brand partnership arrives on the heels of Dean's remarkable sweep at the BRIT Awards, where she won in every category for which she was nominated. Her accolades included Best Artist, Best Album, Best Song, and Best Pop Act.
During the emotional ceremony, Dean broke down in tears upon being named Artist of the Year. "I don't know what else to say, thank you," she told the audience, acknowledging her team and band by noting that "it takes a lot of people to be a good artist."
Her victory in the Song of the Year category was for the track "Rein Me In," a collaboration with Sam Fender, beating out her own single "Man I Need," which was also nominated.
Contrasting Fortunes at the Awards
The night presented a stark contrast for fellow nominee Lily Allen. Despite the chart success of her fifth studio album, which chronicled the collapse of her marriage, Allen did not secure any awards, losing out to Dean in key categories including Artist of the Year and Best Pop Act.
Allen, a previous eight-time nominee, was not in attendance at this year's ceremony, underscoring the shifting landscape of British music recognition where emerging talents like Olivia Dean are now taking centre stage.
