We all have that one beloved, faded T-shirt we can't bear to part with. But what if your favourite graphic tee could withstand hundreds of washes and still look sharp years later? One journalist's long-term test reveals a brand that's built to do exactly that, offering a durable antidote to disposable fast fashion.
The Long-Term Test: A T-Shirt That Defies Time
After purchasing his first Into the AM graphic T-shirt back in 2019, the writer has put it through a rigorous, real-world trial. The result? More than six years later, and after an estimated 300-plus washes, the garment remains a wardrobe staple. The design, while slightly cracked, is still vibrant and readable, the collar holds its shape, and the hem shows minimal fraying.
This longevity is credited to the brand's thoughtful construction. The T-shirts utilise a 60% cotton and 40% polyester blend. This combination is key: the cotton provides softness and breathability for comfort, while the polyester adds crucial durability and resistance to shrinking, helping the garment maintain its fit and form.
More Than Just Graphics: Style Meets Sustainability
While the journalist praises the "eye-catching designs" that offer a pop of colour without relying on fleeting fandom or jokes, the brand's appeal extends beyond aesthetics. Into the AM also offers a range of plain T-shirts, polos, and tank tops made with the same durable focus.
This commitment to quality presents a compelling sustainable fashion choice. In an era where cheap garments are often discarded after few wears, investing in longer-lasting items directly combats the staggering 34 billion pounds of used textiles sent to landfill by Americans annually. While the plain tees are only marginally cheaper than the graphic versions, their extended lifespan offers both economic and environmental value.
A Wardrobe Staple Built for the Long Haul
In a market saturated with fast fashion, Into the AM distinguishes itself through resilience. The use of high-quality dyes and robust fabric blends ensures T-shirts retain their colour, shape, and integrity wash after wash. With a library of over 100 designs—from tropical scenes to psychedelic art—the brand focuses on creating wearable art rather than branded billboards.
The brand's philosophy of durability extends beyond T-shirts to include pants, fleece, and jackets. For consumers tired of replacing shoddy garments, it represents a shift towards buying fewer, better things—a simple step towards a more sustainable and stylish wardrobe that stands the test of time.
