Bad Bunny's Super Bowl Halftime Show Ignites 175% Streaming Surge in the United States
The enduring impact of Bad Bunny's Super Bowl halftime show is vividly demonstrated by a dramatic spike in his music streams across the United States. According to data from the industry analytics firm Luminate, streams of the Puerto Rican superstar's catalog soared by an impressive 175% on Monday, February 9, 2026, compared to the previous Monday. This surge highlights a significant shift in music consumption patterns following the high-profile performance.
Record-Breaking Streams Post-Super Bowl
On that Monday, Bad Bunny amassed nearly 100 million streams in the U.S., specifically 99.6 million, a stark increase from the 36.2 million recorded the week before. This jump is particularly notable because the previous Monday, February 2, had already seen a substantial 117% rise in streams, driven by his historic Grammy win for Album of the Year with an all-Spanish language album.
Globally, the artist's on-demand streams increased by 132% on February 9 compared to February 2, climbing from 117 million to 271 million. His most-streamed tracks in the U.S. on that day included DtMF with 10.4 million streams, Baile Inolvidable with 6.7 million, and NuevaYol with 6 million.
Dominance Across Music Platforms
Apple Music, a sponsor of the Super Bowl halftime show, reported that Bad Bunny's performance playlist quickly became the most-played set list on its platform. He dominated the Apple Music Daily Top 100 Global chart, placing 23 songs in the Top 100, with nine in the Top 25 and five in the Top 10. His track DtMF ascended to the number one position.
His album Debí Tirar Más Fotos achieved remarkable success, charting in 155 countries, reaching the Top 10 in 128, and securing the number one spot in 46 nations, including Mexico, Colombia, Chile, Brazil, Germany, France, and Spain.
Platform-Specific Streaming Boosts
Spotify observed a staggering 470% increase in U.S. streams of Bad Bunny's music during the hours of 9 p.m. to 3 a.m. ET on Sunday, February 8, compared to the same period the prior week. Similarly, Amazon Music noted a 480% jump in U.S. streams following his halftime show.
The music discovery platform Shazam mirrored this trend, with recognitions of Bad Bunny's catalog surging by over 400% during and immediately after the performance compared to the daily average. Apple Music highlighted that this marked the biggest day ever on Shazam for any Latin or non-English-language artist.
This data underscores the powerful influence of major televised events on music streaming behaviors, cementing Bad Bunny's status as a global entertainment force.
