Prime Video has unveiled the first official look at its upcoming six-part comedy series, Bait, which promises a wild and meta-fictional take on the search for the next James Bond. The streaming platform released exclusive first-look images and a preview clip, giving fans a tantalising glimpse into the off-beat show set to launch in its entirety on March 26.
A Chaotic Audition for 007
The series follows struggling actor Shah Latif, portrayed by Oscar-nominated British star Riz Ahmed, over four tumultuous days. His life spirals into chaos after he receives what seems like a final chance at stardom: an audition of a lifetime to become the new James Bond. As Shah pursues this opportunity, his family, ex-lover, and even public scrutiny weigh in on whether he is the right man for the iconic role.
High-Profile Comparisons and Expectations
Early footage has already drawn comparisons to the critically acclaimed Apple series The Studio, which starred Seth Rogen and offered a comedic, insider look at Hollywood. This sets a high bar for Bait, as The Studio achieved a 92% rating on Rotten Tomatoes and won numerous awards, including 13 Emmys and two Golden Globes.
Riz Ahmed, known for his roles in Sound of Metal, Four Lions, and Rogue One, not only stars but also serves as writer and executive producer for the series. In a statement, Ahmed expressed his enthusiasm, noting, "I’ve wanted to tell this story for a long time. It’s personal, bold, and a lot of fun."
Star-Studded Cast and Release Details
The ensemble cast features beloved British comedian Guz Khan as ‘Zulfi’, alongside Sheeba Chaddha, Sajid Hasan, Aasiya Shah, Weruche Opia, and Ritu Arya in supporting roles. Originally titled Quarter Life, the series will be available for binge-watching, with all six episodes dropping simultaneously on Prime Video on March 26.
This release strategy contrasts with other Prime Video originals, allowing viewers to immerse themselves fully in Shah Latif's chaotic journey without the wait. As the real-world recasting of James Bond continues to generate speculation, Bait offers a timely and humorous exploration of fame, ambition, and the pressures of landing one of cinema's most coveted roles.
