GMB Viewers Voice Frustration Over Esther McVey's ITV Return
GMB Fans Complain About Esther McVey's Comeback

Regular viewers of Good Morning Britain have voiced significant discontent following the television comeback of a prominent political figure during Monday's broadcast. The popular ITV morning programme featured Conservative MP Esther McVey's return to the network, sparking immediate backlash across social media platforms.

Political Analysis Sparks Viewer Backlash

Monday's edition of Good Morning Britain was presented by the regular hosting duo of Susanna Reid and Ed Balls, who guided audiences through the day's most pressing national and international stories. The programme maintained its standard format with Laura Tobin delivering meteorological updates and Kate Garraway covering additional news segments.

The political discussion segment proved particularly contentious as Esther McVey joined regular commentator Kevin Maguire for analysis. This appearance marked McVey's return to ITV screens following recent schedule changes that saw Andrew Pierce depart from his regular role on the programme.

A Controversial Television Return

Esther McVey's television history includes co-hosting GMTV alongside current GB News presenter Eamonn Holmes at the beginning of her career. She has subsequently fronted legal programming for Channel 4 alongside consumer and science shows for the BBC, establishing herself as a familiar broadcasting presence alongside her political career.

During her GMB appearance, McVey addressed speculation about Greater Manchester Mayor Andy Burnham being prevented from standing as a Member of Parliament, amid rumours he might challenge Sir Keir Starmer for leadership of the Labour Party. The conversation took a personal turn when Ed Balls questioned whether McVey had considered defecting to the Reform party.

"I was never on the list," McVey firmly responded. "People love to do betting and polling and what have you. No, I never was. If I fought my way to be a Conservative on Merseyside, I pretty much know what I am. So, I am a Conservative. I'm staying."

She further elaborated on her political allegiance, stating: "I have never been on the defection list, and I will always back Kemi [Badenoch] because she is our leader and actually we're a loyal group." Kevin Maguire countered by referencing the Conservative Party's frequent leadership changes in recent years, to which McVey acknowledged: "I have said we are too quick to remove our leader. Kemi, you're quite right, is doing a brilliant job at the moment. I think that started when she absolutely dismantled Rachel Reeves' budget."

Social Media Erupts With Criticism

ITV audiences quickly took to social media platform X, formerly known as Twitter, to express their frustration with McVey's inclusion in the programme. The overwhelming sentiment among viewers was negative, with many questioning the editorial decision to feature the Conservative MP.

One disgruntled viewer commented: "Really don't want to be waking up and seeing McVey on GMB. How to loose [sic] viewers," while another added: "Esther McVey on this morning. She makes you long for Andrew Pierce."

The criticism continued with a third viewer stating: "Why is @EstherMcVery1 on GMB? New low," and another similarly sharing: "Good lord. Esther McVey MP now on giving political analysis."

Further complaints highlighted concerns about McVey potentially becoming a regular fixture on the programme. One fan expressed: "Where is Andrew Pierce? I hope McVey is not on here all week! If she is, I certainly won't be watching," with another viewer threatening: "If Esther McVey is a new regular then that's me ditching this program for good."

Programming Context and Broadcast Details

Good Morning Britain continues its weekday schedule on ITV1 and streaming service ITVX, commencing at 6am each morning. The programme's format combines news reporting, weather updates, and political discussion segments, though Monday's edition demonstrated how particular guest selections can significantly impact audience reception.

The viewer reaction to Esther McVey's appearance highlights the delicate balance morning television programmes must maintain when selecting political contributors, particularly those with established broadcasting histories and strong political affiliations. The response suggests that audience tolerance for certain political figures may be limited, especially when they replace familiar regular contributors.