Good Morning Britain viewers expressed fury after weather presenter Laura Tobin warned that Friday would be the UK's hottest day of the year, with temperatures reaching 31°C. The segment, which aired on July 19, was criticised as 'embarrassing' and 'fearmongering' by disgruntled fans on social media.
Tobin advised viewers to use sunscreen due to intense heat, but warned the warm spell 'will not last' as cooler weather is expected next week. Despite the sunny forecast, many complained about the coverage, with one user tweeting: 'One day of sun and there are health alerts. Oh p*** off.'
Met Office expert Alex Burkill confirmed a heat health alert is in place, with 'tropical nights' expected in London and the southeast. However, viewers accused the programme of exaggerating the heat, with one calling it 'propaganda' and another stating: 'This is not Africa, it's embarrassing.'
