This Morning host Ben Shephard was forced to issue an on-air apology to viewers after Lisa Hogan, star of Clarkson's Farm, accidentally let slip a swear word during a live broadcast on Tuesday, April 21. The incident occurred as Hogan discussed her new ITV dating programme, Farming for Love, leaving her visibly embarrassed and prompting swift action from the show's presenters.
Live Television Blunder
During the episode, co-hosts Ben Shephard and Cat Deeley invited Lisa Hogan onto the popular ITV daytime chat show to talk about her latest venture beyond the hit series Clarkson's Farm. Hogan, 51, who is partnered with Jeremy Clarkson, is set to present Farming for Love, a new dating show where British singletons seek romance while working on farms.
Awkward Exchange Leads to Swear Word
The mishap unfolded mere minutes into the interview. Cat Deeley remarked, "It smells a bit better in here though, doesn't it?" referring to the studio. Hogan replied, "Yes it does but the smell of silage is quite good," before becoming flustered and accidentally uttering, "Pig s***. Pig smell, not too much." She immediately placed her hand over her mouth in dismay.
Ben Shephard quickly interjected, saying, "Sorry to anyone who is offended." Hogan responded, "It's my first time," acknowledging the slip-up. Cat Deeley then steered the conversation forward, referencing a previous segment about farm life to diffuse the tension.
Details of Farming for Love
Farming for Love is a spin-off of the internationally successful reality TV show Farmer Wants a Wife. The programme aims to provide an authentic look at modern dating and the realities of farming in 21st-century Britain. Lisa Hogan expressed her enthusiasm for the project, stating, "Farming is a way of life that requires resilience, patience, and the same can be said for relationships."
She added, "What I love about Farming for Love is how real it is - there is no hiding on a farm and that is what makes it such an honest way for people to get to know each other that has had success around the world. I am really looking forward to leading this flock in their search for romance."
Industry Reactions
ITV's director of entertainment, Katie Rawcliffe, described the show as "a love story with farming at the heart of it," noting it is "funny, feel good and heartwarming." Meanwhile, Nicola Lloyd, creative director at producer Naked TV, commented, "Farming has never been more popular but finding love while running a farm remains a real challenge. Farming for Love has all the heart, humour and authenticity that make a great dating show."
This Morning continues to air on ITV1 and ITVX, with the incident highlighting the unpredictable nature of live television and the quick responses required from its hosts.
