Zoe Muldoon Exits Good Morning Britain After Six Years Amid ITV Cost-Cutting
Zoe Muldoon Quits Good Morning Britain After Six Years

Zoe Muldoon Announces Departure from Good Morning Britain After Six-Year Stint

Good Morning Britain newsreader Zoe Muldoon has confirmed her exit from the ITV breakfast show after six years on the programme. The presenter marked her departure with an Instagram post revealing her move to ITV's regional news programme Granada Reports, which covers the North West of England and the Isle of Man.

Muldoon's Transition to Regional Reporting

In her social media announcement, Muldoon wrote: "Saying goodbye to Good Morning Britain… for now! Swapping the early mornings to report for the 6pm news @granadareports for the next 9-12 months, starting tomorrow." The post featured an image of the presenter in the studio, ready for her new role.

Fans quickly flooded the comments section with congratulatory messages and expressions of support. One follower commented: "Congratulations and good luck with the change," while another added: "Gutted - your [sic] the bright ray of sunshine we need in the mornings." A third supporter wrote: "Good luck Zoe - you're brilliant!!! Look forward to seeing you in the evenings."

Background and Career Move

Muldoon originally joined the Good Morning Britain team in December 2019, transitioning from ITV Tyne Tees where she had been broadcasting to audiences in Newcastle and the north east of England. Her latest career shift occurs against the backdrop of significant structural changes at ITV, as the broadcaster implements substantial cost-cutting measures across its operations.

ITV's Major Restructuring and Resource Sharing

The departure coincides with a comprehensive cost-cutting shake-up at ITV that has resulted in Good Morning Britain sharing resources with the broadcaster's news output. Most of these operational changes took effect at the beginning of 2026, with viewers noticing several prominent presenters taking on additional roles.

Observers have spotted that Kate Garraway now delivers regional news segments during broadcasts, while Charlotte Hawkins has expanded her responsibilities to include presenting both Lunchtime News and ITV News at Ten. Behind the scenes, further adjustments have reportedly included reductions to hair and make-up teams, alongside significant studio relocations.

Studio Moves and Schedule Adjustments

ITV's daytime programming has undergone substantial physical changes, with shows moving from their previous studios in West London to a considerably smaller facility in Covent Garden. This relocation has resulted in the elimination of live studio audiences for programmes including Loose Women, which now broadcasts without its traditional in-studio spectators.

The broadcaster's scheduling has also been modified, with Lorraine now airing for just thirty minutes daily instead of its previous hour-long format. The additional thirty minutes have been allocated to Good Morning Britain. Furthermore, the Scottish presenter's show will now broadcast for only thirty weeks per year rather than its previous fifty-two week schedule.

Positive Reception Despite Changes

Despite these substantial alterations, ITV's prominent personalities have maintained positive public attitudes toward the transformations. Good Morning Britain host Susanna Reid recently informed followers via Instagram that the programme's viewing figures have demonstrated improvement following the implementation of changes.

Reid wrote last month: "Big changes to the @gmb studio, and big ratings! On just the SECOND day of GMB in 2026, the NUMBER of viewers is UP year-on-year as well as the SHARE of all those watching. We love what we do and we love that you love it too." This statement suggests that despite the cost-cutting measures and resource sharing, audience engagement remains strong for the broadcaster's flagship morning programme.