For many, selecting the ideal swimwear ranks among fashion's most formidable challenges, perhaps second only to the elusive perfect pair of jeans. This summer, however, designers are transforming this annual dilemma with a wave of innovative trends, promising to inject excitement into your holiday wardrobe. Runways have showcased everything from sophisticated ruching and daring cut-outs to glamorous hardware, offering fresh perspectives for those planning a swimwear refresh.
1. Ruching and Sculpting
Leading the charge is the trend for ruching and sculpting, hailed as this season's answer to body contouring and rapidly becoming a firm favourite. Luxury stylist Oriona Robb explains its appeal: "Ruching is brilliant because it works with your body, not against it; it draws the eye exactly where you want it while providing comfort and flexibility." Far from heavy gathering, well-tailored ruching delivers a fluid aesthetic, expertly sculpting the figure without digging in or creating any forced silhouettes.
2. High-Waisted Bikinis
The retro high-waisted bikini, popularised in the 1950s by the likes of Marilyn Monroe, is a booming bikini trend this spring/summer. Robb explains that "high-waisted bottoms with structured tops […] create an hourglass silhouette that flatters all body types," making them a go-to for those perhaps ordering online and not wanting to try various silhouettes on. With polka dots also in the lead when it comes to popular prints, a full Fifties-inspired two-piece, with a belt detail, feels particularly on-trend.
3. Square-Neck Swimsuits
While the scoop-neck dominated last summer, square-neck lines are leading the charge this season. "It frames the face beautifully and creates strong lines making it flattering for both big and small chests," says Robb. The appeal is perhaps down to its simplicity. It’s a subtle design detail, but one that instantly makes a swimsuit feel more on-trend and flattering.
4. Bright and Bold Colours
After a few seasons of minimalism and earthy tones, runways have brought back the brightest of the brights when it comes to colour. This season, large florals, fuchsia, cobalt blue and lime green are dominating. "There’s a growing awareness that the right colours can actually change how you feel about yourself," says Robb, "it’s not just aesthetics, it’s psychology." She points to deep, standout shades, that they can "trigger confidence [and] a sense of empowerment psychologically." Alongside these, rich neutrals are taking over the standard black and white. Swimwear designer Alexandra Miro says "sun-washed tones, warm neutrals and muted terracottas" are timeless and understated alternatives to the bold shades currently trending.
5. Metallic Hardware
If you worry about losing your jewellery at the beach, then this may be the best trend for you. Built-in embellishments and metallic hardware is one the newest trends to break the swimwear scene. "Subtle gold hardware [can] bring elegance and a bit more glamour while keeping the overall look still quite minimal," says Miro. Whether through delicate link fastenings or belt details, small metallic touches can elevate even the simplest silhouettes.
6. Minimal Bandeau Styles
While halterneck bikinis seemed to lead the charge last summer, according to Miro, "bandeau shapes are particularly popular this season. They pair effortlessly with resortwear to create a complete look, and they’re also ideal for avoiding tan lines." They’re a minimal yet versatile option – making them the perfect addition to your holiday wardrobe.
