The launch of a new serum from cult skincare brand The Ordinary, touted as "filler in a bottle" on social media, has generated significant buzz. Beauty editor Sabine Wiesel, in her 40s, was among the first to test the product for a full month, providing an in-depth review of its formula, application, and real-world results on mature skin.
Putting the Viral Serum to the Test
Sabine Wiesel, an experienced beauty journalist, tested the serum ahead of its public launch in January 2026. As someone in her 40s showing natural signs of ageing like volume loss and dark under-eye circles, she incorporated the product into her morning and evening skincare routines for thirty days. She has never had dermal filler injections, making her an ideal candidate to assess the serum's plumping claims.
The serum's key selling point is its high concentration of volufiline (92%), a trademarked molecule derived from plant extracts. The brand claims it can stimulate lipid storage to enhance volume in areas where fat pads have diminished, such as under the eyes, cheeks, and temples. It is combined with pal-isoleucine (1%) to support collagen and elastin production for added firming and line-softening effects.
Application and Initial Impressions
The ready-to-use serum is designed for targeted application. Wiesel applied it sparingly to her under-eyes, cheeks, temples, and smile lines after moisturiser. She noted the formula has a runny, oily consistency and cautioned that using too much can leave a greasy feel. The product also caused a tingling sensation, particularly under the eyes, which the brand states is normal.
Unlike other serums from The Ordinary, it features a one-drop dropper instead of a pipette, which Wiesel found helpful for controlling the amount used, as a little goes a long way.
The Visible Results After Consistent Use
Wiesel emphasises that results were not instantaneous but became visible with consistent use over the month. The most notable change was around her orbital area, where her under-eyes appeared plumper and dark shadows were less pronounced. She reported looking brighter and more well-rested, rather than tired.
Additional benefits included slightly plumper cheeks and softer smile lines. While impressed, she advises maintaining realistic expectations, noting that topical skincare cannot replicate the dramatic effects of injectable dermal fillers.
However, the serum may not suit all skin types. IndyBest colleague Lucy Smith, who has oilier skin in her late twenties, experienced blemishes and sensitivity after testing it, suggesting it might be better suited to more mature, drier complexions.
Priced at £20 for 15ml on Theordinary.com, The Ordinary's volufiline serum offers an accessible, needle-free option for those seeking to address early signs of volume loss. For Wiesel, the results—a more youthful, refreshed appearance—made the product a worthwhile addition to her anti-ageing regimen.
