Nearly two-thirds of Britons admit to feeling stuck in a rut, according to a new survey of 2,000 adults. The study, commissioned by Dr Pepper to launch its new Cream Swirl flavour, reveals that 95% of people describe themselves as creatures of habit, with many engaging in repetitive daily behaviours that may contribute to feelings of flatness and unfulfillment.
Common signs of being in a rut include sitting in the same spot on the sofa every evening, using the same mug for tea, taking the same seat at the dinner table, and ordering identical dishes at familiar restaurants. Other indicators are eating the same lunch daily, taking an identical route to work, and even using the same ring on the cooker.
Clinical psychologist Dr Sophie Mort explains that while habits offer comfort and conserve mental energy, problems arise when routine becomes unconscious. “When our days run entirely on autopilot, the brain receives less stimulation, days blur, and mood can begin to flatten,” she said. “Over time, that’s when people start to feel quietly stuck.”
Despite the prevalence of routine, 61% of respondents feel trapped, and 18% want to become more spontaneous. Many believe breaking their routine could improve overall health (44%) and mental wellbeing (39%). Among those who have stepped outside their comfort zone, 42% initially felt anxious but ultimately felt proud, with 73% finding new experiences exciting and 72% saying they boosted confidence.
Dr Mort advises that small changes can be impactful. “The brain responds to small shifts just as readily as it does to large ones. Trying something slightly different, even as simple as a new drink or restaurant, reintroduces freshness and stimulates the brain’s reward system,” she said.
