Kendall Jenner Stars in Adidas Superstar Campaign with Samuel L. Jackson
Kendall Jenner in Adidas Superstar Campaign with Samuel L. Jackson

Kendall Jenner Named 'Superstar' in Major Adidas Campaign

Supermodel Kendall Jenner has been highlighted as a 'Superstar' in a fresh Adidas campaign, posing in a pair of hotpants and other stylish outfits. The 29-year-old joins an elite cast of icons, led by actor Samuel L. Jackson, in a promotional drive centred on the brand's iconic Superstar trainer.

Star-Studded Campaign Lineup

The campaign is narrated by Samuel L. Jackson, known for his role in Django Unchained, as he embarks on a quest to find Adidas's new 'Superstars'. This diverse group includes supermodel Kendall Jenner, singer Olivia Dean, music icon JENNIE, Spanish footballer Lamine Yamal, rapper Baby Keem, NBA basketball player James Harden, and skateboarder Tyshawn Jones.

In the campaign shoot, Kendall modelled an array of looks, including a pair of skimpy hotpants paired with a black Adidas tracksuit top. She was also seen relaxing in a luxurious hotel bed wearing a white Adidas tube top, as well as a red shell jacket in other shots.

Kendall shared snaps from the campaign on social media, captioning them: 'My superstars @adidasoriginals #adidassuperstar.' In the images, she wore a pair of £95 Superstar II trainers in Cloud White, highlighting the product's appeal.

Milan Fashion Week Engagements

Kendall has been keeping busy this week during Milan Fashion Week, where she continues to be a prominent figure. Looking as chic as ever, she took her seat on the front row at the Armani show on Thursday, wearing an elegant black midi dress and flashing a smile.

Milan Fashion Week Women’s Fall/Winter 2026-2027 runs from Tuesday to next Monday, featuring over 54 runway shows. Kendall has been a permanent fixture on the runway in Milan over the past few years, walking for major houses including Prada, Fendi, and Versace, as well as closing the Dolce and Gabbana show.

Personal Insights and Future Plans

The model's arrival in Milan follows her recent revelation that she has a secret list of 'beautiful, normal' baby names for when she eventually becomes a mother. She hopes to become a mum in the future and has already picked out a number of options that won't start with a 'K' like her and her siblings' monikers.

While appearing on the In Your Dreams With Owen Thiele podcast, she was asked if the options she's picked are 'insane' or 'nepo baby names'. She answered: '[I'm] so over that ... I think that it's kind of ridiculous. The whole name situation.'

Kendall explained: 'I definitely have my list. It's not crazy. I actually love my baby list – baby name list. [I love] like a good, normal name. Like a beautiful normal name.' When asked if the names start with the letter 'K' like her sisters Kim, Khloe, Kourtney, and Kylie, she replied: 'No, babe. Absolutely not.'

She also insisted some unusual names can be good, adding: 'Joaquin Phoenix is an incredible name. It's a unique name, but it's not, like, "Doorbell." There's so many good names. Brad Pitt is an incredible name.'