Pro-ICE Billboards Ignite Controversy in San Francisco Ahead of Super Bowl
San Francisco is experiencing a surge in tensions following the appearance of pro-ICE billboard advertisements in a bustling part of the city, coinciding with the arrival of thousands of NFL fans for the upcoming Super Bowl. The billboards, which have been verified by the Daily Mail, were initially shared on social media by an account named 'American Sovereignty', which states its mission is to strengthen border security, combat trafficking and cartel exploitation, and close loopholes that facilitate unlawful entry.
Local Outrage and Public Reactions
Located at the intersection of Jefferson and Mason in the heavily trafficked Fisherman's Wharf area, already teeming with football enthusiasts, the billboards have provoked fury among locals and visitors alike. Kim, a visitor from St. Louis, expressed her dismay to the Daily Mail, stating, 'It’s really unnecessary. If you’re already an American, you’ve already formed your opinion about ICE, and that billboard is a waste of money. It isn’t going to make anyone change their mind one way or the other.' Her husband, Mark, added, 'I get angry when I see anything about ICE.'
Anastasia Ray and Tyler from Phoenix echoed these sentiments, calling the advertisements 'absolutely disgusting' and expressing concerns that people might be targeted during the event. Susan Holder, an American citizen originally from Peru, criticised ICE's actions as 'completely illegal', highlighting the impact on hardworking individuals and families facing deportation and separation.
Content of the Billboards and Broader Context
Three distinct pro-ICE billboards have been erected in the area. One features a law enforcement officer holding a trophy with the text 'Defensive Player of the Year: ICE'. Another is split into two halves: the left side shows a football team with the words 'They can't win without defense', while the right side displays ICE agents with the message 'Neither can America'. The third billboard depicts officers in front of Trump's border wall, stating 'Cheering because the home team finally started investing in defense.'
This development occurs amid heightened tensions across the United States, following incidents such as the fatal shooting of Alex Pretti in Minneapolis and the death of Renee Good, who was shot by an ICE officer. These events have sparked widespread protests, with some in the Trump administration accusing local officials of insufficient support for federal law enforcement.
Official Responses and Security Concerns
The Trump administration is anticipated to deploy ICE agents to the Bay Area ahead of the Super Bowl clash between the Seattle Seahawks and the New England Patriots on February 8. Secretary of Homeland Security Kristi Noem previously vowed, 'We’ll be all over that place', while a DHS official assured that law-abiding individuals have nothing to fear.
However, Santa Clara County Sheriff Bob Jonsen has declared that his forces will not assist ICE with immigration enforcement, urging federal partners to be transparent about their plans. He reassured fans that local law enforcement is present for their protection, emphasising, 'If you see us out there, we’re there to help you.' Reports suggest there are no plans for ICE operations at Levi's Stadium or NFL-sponsored events, but DHS maintains its intention to be on the ground.
Broader Implications and Community Impact
Concerns persist among local officials that ICE's presence could exacerbate tensions and fear in the community. Peter Ortiz of the San Jose city council noted that some residents are already apprehensive about daily activities. Meanwhile, President Trump has stated he will not attend this year's Super Bowl, having also criticised the halftime show performer, Bad Bunny, who previously cited ICE as a reason for excluding mainland US dates from his tour.
As the Super Bowl approaches, the debate over immigration enforcement continues to simmer, with these billboards serving as a focal point for broader national discussions on security, legality, and community safety in San Francisco and beyond.
