In a strategic move to bolster its influence, the progressive political campaigning organisation GetUp has announced the appointment of former journalist David Sharaz to a senior leadership position. This decision marks a significant step in the group's efforts to rebuild its clout and directly challenge conservative entities, including the prominent organisation Advance.
Sharaz's Background and New Responsibilities
David Sharaz, who has recently been working in public relations, brings a wealth of experience to his new role at GetUp. He is married to former Liberal staffer Brittany Higgins, whose allegations of rape in 2021 ignited a national political firestorm and dramatically altered the federal landscape. This personal connection adds a layer of public interest and potential strategic insight to his appointment.
Campaign Focus and Tactical Approach
In his capacity as a senior leader, Sharaz will be tasked with overseeing GetUp's campaigns on critical issues such as media accountability, misinformation, and political operations. His role involves drawing inspiration from the tactics employed by overseas advocacy groups, notably the UK's Hacked Off media reform campaign, which has been influential in pushing for greater transparency and ethical standards in journalism.
GetUp's decision to bring Sharaz on board underscores its commitment to taking a more aggressive stance in political advocacy. By leveraging his background in journalism and public relations, the group aims to enhance its ability to hold media outlets and political opponents accountable, particularly in the face of rising misinformation and partisan challenges.
This appointment is seen as part of a broader strategy to reinvigorate GetUp's campaigns and expand its reach. As the organisation vows to confront conservative groups head-on, Sharaz's leadership is expected to play a pivotal role in shaping its future initiatives and ensuring its messages resonate with a wider audience.
