Prime Minister Sir Keir Starmer has appointed supermarket executive Richard Walker as his official "cost of living champion," a move that comes despite Walker's previous critical assessments of the government's performance. The appointment marks a significant collaboration between the Labour administration and a prominent business figure who has been openly critical of some government policies.
Controversial Appointment
Lord Walker, who received a life peerage from Sir Keir earlier this year, serves as chairman of Iceland supermarkets and is the son of the chain's founder. His appointment as cost of living champion follows his public criticism of the government's performance, including giving the administration a modest "six out of ten" rating last year. He also voiced concerns about Chancellor Rachel Reeves' business tax increases, making his new role particularly noteworthy.
Political Background
The businessman's political journey has been unconventional. Initially aspiring to become a Conservative MP, Walker left the Tory party in 2023 before publicly supporting Labour. He attended the launch of Labour's 2024 general election manifesto, though he later expressed reservations about Sir Keir's initial months in power. Despite these criticisms, the Prime Minister granted him a life peerage at the beginning of this year, securing his position in the House of Lords.
Role and Responsibilities
In his new unpaid voluntary position, the 45-year-old peer will work directly with the Prime Minister's Number 10 policy unit to develop strategies for reducing household expenses. Downing Street confirmed that Lord Walker will report directly to Sir Keir and will collaborate across government departments while strengthening partnerships with businesses, regulators, and various organizations.
Walker's Statement
Lord Walker emphasized his practical approach to the role, stating: "I've taken on this role for one reason: to get real results for families on the cost of living. Not to talk about it, but to help Government focus on the things that genuinely make a difference." He added that he would bring "real-world business experience and a sense of urgency" to the work, examining everyday areas that strain household budgets and where consumers receive unfair treatment.
The supermarket chairman further commented: "Regulators are trying, but we need to be bolder in standing up for consumers and turning intent into action." His appointment suggests the government is seeking to incorporate business perspectives into its cost of living strategies, despite potential ideological differences.
Political Reactions
Walker's political transition has attracted attention within political circles. In a February 2023 interview with the Financial Times, he revealed that his switch from Conservative to Labour supporter prompted surprised reactions, including a text from former Prime Minister David Cameron that simply read "Really?" This background adds complexity to his new role as a government advisor on economic matters affecting ordinary households.
The appointment represents a strategic move by Sir Keir to engage business leaders in addressing one of the government's most pressing challenges, even when those leaders have previously expressed reservations about government policies. It remains to be seen how this collaboration will influence the government's approach to reducing living costs for British families.
