In a move that continues to blur the lines between celebrity culture and football, American lifestyle guru Martha Stewart has acquired a minority stake in Swansea City AFC. The 84-year-old businesswoman, famed for her homemaking empire, has joined forces with rap legend Snoop Dogg and AC Milan midfielder Luka Modric as part of the club's new ownership group.
A Surprise Partnership Forms in South Wales
The news was confirmed by Swansea's existing owners, Brett Cravatt and Jason Cohen, immediately after the club's 2-1 home victory against Wrexham on Friday. Stewart, a close friend of Snoop Dogg, attended the Championship match as a guest but left as a part-owner. The owners expressed their delight, stating Stewart had followed in the footsteps of Snoop and Modric in taking a financial interest in the Welsh side.
Snoop Dogg first became a co-owner and investor in July, bringing his unique brand of celebrity to the Swans. Croatian international Luka Modric, 40, is also part of the consortium. The club is currently captained by 25-year-old defender Ben Cabango as it competes in England's second tier.
The Growing Trend of Celebrity Football Investment
Stewart's investment mirrors a significant trend of high-profile figures buying into British football clubs, particularly in Wales. In 2021, Hollywood star Ryan Reynolds, alongside Rob McElhenney, purchased Wrexham AFC, a story that has been widely documented.
This pattern extends across the UK football landscape:
- Will Ferrell is part of the ownership team at Leeds United.
- Musician Ed Sheeran holds a minority stake in Ipswich Town.
- Grime artist Stormzy is a joint owner of non-league side AFC Croydon Athletic.
- Sir Elton John holds the position of Honorary Life President at Watford FC.
Martha Stewart, who has yet to comment publicly on her new role, is best known as a television personality, author, and business magnate in the United States. Her unlikely but well-publicised friendship with Snoop Dogg has now translated into a shared business venture in Swansea, South Wales.
