Award-winning NBC reporter Colton Bradford has created a viral sports moment after openly declaring on live television that he is "gay" for New England Patriots quarterback Drake Maye. The incident occurred during broadcast coverage ahead of the crucial AFC Championship game, capturing widespread attention across social media platforms and sports networks.
The Viral 'Gay for Maye' Phenomenon
The phrase "Gay for Maye" has evolved into a popular slogan throughout the 2025 NFL season, gaining momentum as quarterback Drake Maye has spectacularly led the Patriots to the brink of Super Bowl contention. What began as fan enthusiasm has transformed into a cultural catchphrase surrounding the team's remarkable campaign.
Live Broadcast Moment in Denver
On Saturday, January 25th, 2026, Bradford was reporting for NBC10 Boston from Denver, covering the intense build-up to the Patriots' AFC Championship showdown against the Denver Broncos. Surrounded by passionate New England supporters, the reporter remarked, "I feel like we're live in South Boston right now!" as he captured the electric atmosphere among traveling fans.
When Bradford asked the rowdy supporters for a final message to their quarterback, several fans immediately began chanting "Gay for Maye! Gay for Maye!" The reporter, who is openly gay, spontaneously joined the chant before making his own declaration to the camera: "You know what? As a gay man, I also am gay for Maye."
Drake Maye's Stellar 2025 Season
The viral moment coincides with an extraordinary season for second-year quarterback Drake Maye, who has positioned himself among the leading contenders for the NFL's Most Valuable Player award. Under the guidance of first-year head coach Mike Vrabel, Maye has engineered a dramatic turnaround for the Patriots, securing the AFC East title and propelling the team to championship contention.
Impressive Statistical Performance
Over 19 games in the 2025 season, Maye has delivered exceptional statistics that underscore his value to the Patriots' success. The quarterback has thrown for an impressive 4,841 yards and 35 touchdowns, demonstrating both consistency and explosive playmaking ability throughout the campaign.
Patriots Receive Boost Ahead of Championship Game
Adding to New England's momentum, the Patriots activated veteran wide receiver Mack Hollins from injured reserve on Saturday, providing a significant offensive boost ahead of Sunday's crucial championship matchup. Hollins had been sidelined for the previous four games while battling an abdominal injury.
Hollins' Importance to Patriots Offense
The 32-year-old receiver, who joined New England ahead of the 2025 season following stints with multiple NFL teams including the Buffalo Bills, Atlanta Falcons, and Philadelphia Eagles, had established himself as a key component of the Patriots' offense before his injury. During the first 16 weeks of the season, Hollins led all Patriots wide receivers in offensive snaps, indicating his crucial role in the team's scheme.
Throughout the regular season, only star receiver Stefon Diggs and tight end Hunter Henry received more targets from Maye than Hollins, highlighting the quarterback's trust in the veteran pass-catcher. His return provides Maye with another reliable weapon as the Patriots attempt to secure a Super Bowl berth against the Broncos.
The convergence of viral fan culture, media moments, and on-field excellence has created a unique storyline around the Patriots' championship pursuit, with Colton Bradford's spontaneous declaration becoming an unexpected highlight of the playoff build-up.
